MARKETING CONSULTANCY, STRATEGY & SUPPORT

Making it easier for the right people to find, understand and choose your business.

Improving the visibility of your products and services with clear, focused marketing strategy.

FOUNDERS OF SMALL TO MEDIUM-SIZED BUSINESSES

DOING MOST (OR ALL) OF YOUR MARKETING

Is this you?

BUSINESS FOUNDERS

You might excel at what you do, but are you missing key opportunities with your marketing? Plug-in marketing strategy and support provides the foundations you need to make more of your marketing, without hiring internally.

MANAGING, SALES & MARKETING DIRECTORS

Your business is established but you’re at a point of change and there’s new direction happening. Your marketing feels busy, unclear or disconnected from business goals. I help bring focus, direction and alignment.

SMALL BUSINESS OWNERS

You’re on the right track, but there’s a marketing-shaped gap in your knowledge. Whether you’re a professional services business or an ambitious start-up, get ongoing support and accountability from a valued, trusted external perspective.

Your marketing should be simple.

So why doesn’t it feel that way?

When marketing feels like too much

You’ve heard countless times how crucial marketing is. You don’t dispute it. You try social media. You send the odd email out. You’ve even done an SEO course. But nothing seems to really work. Or maybe you don’t have time to really give anything a proper go. It’s always an unticked box on your to-do list.

Marketing feels overwhelming.

The real problem (and fix)

Frankly, you're in a bit of a marketing muddle...

Saying it politely. Here’s the straight talk: marketing itself isn’t usually the problem. It’s your lack of marketing strategy, direction, and a solid action plan.

But when you do have these wonderful things in place, your marketing – and your business – feels so much simpler. Because this simplicity helps you do the right kind of effective marketing – so you attract ready-to-buy customers, convert website visitors into more sales, increase revenue, and boost profits.

Let’s fix your marketing muddle, shall we?

Meet Gill Bishop — that’s me!

A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)

I create impactful marketing strategies for managing directors, sales directors, CEOs, small business owners, and other business leaders.

And, I help make those strategies happen – which means action! Right from the initial stages of planning through to social media, SEO, email marketing and more…

“Gill is down-to-earth, straight-talking, and hugely professional.

I have had the pleasure of working with her on several projects… and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement.”

Verity Smith
The Wide Welly Company

Ways we can work together

MARKETING MENTORING

Sounding board & accountability to build your marketing skills & confidence.

PLUG-IN PARTNER MARKETING SUPPORT

Plug-in help when you need extra hands to get the job done in a strategic way.

MARKETING STRATEGY

Practical plans that get you from muddle to momentum & give you clarity.

MARKETING CONSULTANT SERVICES

Call me your plug-in CIM marketing director. . .

. . .without the costly salary overheads.

Whether you’re online, offline, or hybrid, I’m here to navigate every touchpoint of your marketing. I’ll advise you on the right strategy and the optimal mix of social media, SEO, email, web, traditional marketing, and more — to help get your products and services in front of ready-to-buy clients and customers.

MARKETING SERVICES FOR SMALL BUSINESS OWNERS

Enough of the sporadic social posting. Partner with an experienced marketer, and:

Understand your clients and their requirements

Be visible in the right places where your customers hang out

Gain maximum insight into your market

Align your marketing with your business goals

Examine & improve the customer journey

Improve website flow and conversions

Monitor your marketing results and make impactful changes

Understand your competition and stay ahead

MARKETING STRATEGIST SERVICES

Reach your audience with a marketing strategy you’ll be excited to implement – with practical and focused steps toward achieving your goals.

More views. Website visitors. Clicks. Conversions. Sales. Loyal brand advocates.

No more marketing faffing, headaches and muddles.

 

Any questions?

Here are some of the ones I get asked most often. Can’t see what you need? Just get in touch.

Do you work with a specialist sector?

I support a variety of service-based and product businesses. My specialism is retail, FMCG, manufacturing or e-commerce.

What if I don’t know which service I need?

It’s absolutely normal to be unsure and where most people start out. We’ll have a quick chat about where you are now, and I’ll point you to the option that makes sense.

Do you do one-off projects, or only retainers?

I can work in both ways. Some clients bring me in for a project. Others prefer ongoing support to keep things going. It depends what you need, and we can mix and match.

I don’t have a marketing team. Can you still help?

Of course. Whether you’re a solo founder, a small business, or a senior leader without marketing backup, I slot in as your plug in marketing support. Think of me as your marketing director without the salary overhead.

How quickly can you get started?

Usually within a couple of weeks or so. It depends on my diary, but I’ll always be upfront about timings and if it’s urgent, I’ll see what I can do.

Ready to stop the marketing muddle?

The right plan makes everything feel simpler.

MARKETING CONSULTANCY, STRATEGY & SUPPORT

Making it easier for the right people to find, understand and choose your business.

Improving the visibility of your products and services with clear, focused marketing strategy.

FOUNDERS OF SMALL TO MEDIUM-SIZED BUSINESSES DOING MOST (OR ALL) OF YOUR MARKETING

Is this you?

SMALL BUSINESS OWNERS

You’re on the right track, but there’s a marketing-shaped gap in your knowledge. Whether you’re a professional services business or an ambitious start-up, get ongoing support and accountability from a valued, trusted external perspective.

MANAGING, SALES & MARKETING DIRECTORS

Your business is established but you’re at a point of change and there’s new direction happening. Your marketing feels busy, unclear or disconnected from business goals. I help bring focus, direction and alignment.

BUSINESS FOUNDERS

You might excel at what you do, but are you missing key opportunities with your marketing? Plug-in marketing strategy and support provides the foundations you need to make more of your marketing, without hiring internally.

SMALL BUSINESS OWNERS

You’re on the right track, but there’s a marketing-shaped gap in your knowledge. Whether you’re a professional services business or an ambitious start-up, get ongoing support and accountability from a valued, trusted external perspective.

MANAGING, SALES & MARKETING DIRECTORS

Your business is established but you’re at a point of change and there’s new direction happening. Your marketing feels busy, unclear or disconnected from business goals. I help bring focus, direction and alignment.

BUSINESS FOUNDERS

You might excel at what you do, but are you missing key opportunities with your marketing? Plug-in marketing strategy and support provides the foundations you need to make more of your marketing, without hiring internally.

Your marketing should be simple.

So why doesn’t it feel that way?

When marketing feels like too much

You’ve heard countless times how crucial marketing is. You don’t dispute it. You try social media. You send the odd email out. You’ve even done an SEO course. But nothing seems to really work. Or maybe you don’t have time to really give anything a proper go. It’s always an unticked box on your to-do list.

Marketing feels overwhelming.

The real problem (and fix)

Frankly, you're in a bit of a marketing muddle...

Saying it politely. Here’s the straight talk: marketing itself isn’t usually the problem. It’s your lack of marketing strategy, direction, and a solid action plan.

But when you do have these wonderful things in place, your marketing – and your business – feels so much simpler. Because this simplicity helps you do the right kind of effective marketing – so you attract ready-to-buy customers, convert website visitors into more sales, increase revenue, and boost profits.

Let’s fix your marketing muddle, shall we?

Meet Gill Bishop — that’s me!

A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)

I create impactful marketing strategies for managing directors, sales directors, CEOs, small business owners, and other business leaders.

And, I help make those strategies happen – which means action! Right from the initial stages of planning through to social media, SEO, email marketing and more…

“Gill is down-to-earth, straight-talking, and hugely professional.

I have had the pleasure of working with her on several projects… and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement.”

Verity Smith
The Wide Welly Company

Ways we can work together

MARKETING MENTORING

Sounding board & accountability support to build your marketing skills & confidence.

PLUG-IN PARTNER MARKETING SUPPORT

Plug-in help when you need extra hands to get the job done in a strategic way.

MARKETING STRATEGY

Practical plans that get you from muddle to momentum & give you clarity.

MARKETING MENTORING

Sounding board & accountability support to build your marketing skills & confidence.

PLUG-IN PARTNER MARKETING SUPPORT

Plug-in help when you need extra hands to get the job done in a strategic way.

MARKETING STRATEGY

Practical plans that get you from muddle to momentum & give you clarity.

MARKETING CONSULTANT SERVICES

Call me your plug-in CIM marketing director. . .

. . .without the costly salary overheads.

Whether you’re online, offline, or hybrid, I’m here to navigate every touchpoint of your marketing. I’ll advise you on the right strategy and the optimal mix of social media, SEO, email, web, traditional marketing, and more — to help get your products and services in front of ready-to-buy clients and customers.

MARKETING SERVICES FOR SMALL BUSINESS OWNERS

Enough of the sporadic social posting. Partner with an experienced marketer, and:

Understand your clients and their requirements

Be visible in the right places where your customers hang out

Gain maximum insight into your market

Align your marketing with your business goals

Examine & improve the customer journey

Improve website flow and conversions

Monitor your marketing results and make impactful changes

Understand your competition and stay ahead

MARKETING STRATEGIST SERVICES

Reach your audience with a marketing strategy you’ll be excited to implement – with practical and focused steps toward achieving your goals.

More views. Website visitors. Clicks. Conversions. Sales. Loyal brand advocates.

No more marketing faffing, headaches and muddles.

Any questions?

Here are some of the ones I get asked most often. Can’t see what you need? Just get in touch.

Do you work with a specialist sector?

I support a variety of service-based and product businesses. My specialism is retail, FMCG, manufacturing or e-commerce.

What if I don’t know which service I need?

It’s absolutely normal to be unsure and where most people start out. We’ll have a quick chat about where you are now, and I’ll point you to the option that makes sense.

Do you do one-off projects, or only retainers?

I can work in both ways. Some clients bring me in for a project. Others prefer ongoing support to keep things going. It depends what you need, and we can mix and match.

I don’t have a marketing team. Can you still help?

Of course. Whether you’re a solo founder, a small business, or a senior leader without marketing backup, I slot in as your plug in marketing support. Think of me as your marketing director without the salary overhead.

How quickly can you get started?

Usually within a couple of weeks or so. It depends on my diary, but I’ll always be upfront about timings and if it’s urgent, I’ll see what I can do.

Ready to stop the marketing muddle?

The right plan makes everything feel simpler.