Marketing your

product business

so that people want

to buy from you

Ooh retail is tough out there at the moment.

Whether you’re a high street boutique or an ecommerce retailer, getting people through your door or on to your website is hard.

And getting them to make the decision to buy from you and part with their hard-earned cash is even more challenging.

A strategy can help you market to the people who are likely to make a purchase, rather than trying to market to everyone.

Why would I need help to market my business?

If you’re finding that footfall is lower than usual or that website visitors have dropped off, then you’re not alone.

But it’s really important to keep going with your marketing when it feels a bit hopeless.

Because people are more likely to buy from places they’ve heard from or seen regularly, than a business they haven’t seen for months.

So don’t give up!

It’s about keeping up your visibility even though you may feel like nobody is watching.

Why would I need help to market my business?

I work with product businesses to help them get organised with their marketing, so that they can consistently show up in front of their potential customers, and ultimately build trust with them, so that they are more likely to make a purchase.

Would you like some support with your marketing? Get in touch.

My flexible marketing packages for product businesses are designed to suit your requirements and your budget.

I work in partnership with you so that your marketing is geared towards achieving your business goals.

Marketing your product business

If you’re interested to know how I can help you with marketing your product business, here are some of the ways I’ve already helped businesses like yours.

Marketing mentoring

A cost effective service which helps guide the marketing that you do, and makes sure that you take action to keep showing up in front of your potential customers.

Marketing strategy

Having a clear plan of action so that your marketing is less chaotic for you, and more targeted for your potential customers.

Social media marketing

Helping you to create and schedule engaging posts for social media platforms.

Email marketing

One of the keys to building and growing your sales, using email marketing is a must for product businesses.

I help grow your audience, planning a schedule of emails, automation series, using landing pages and lead magnets, creating emails, scheduling them and monitoring the results.

Website gubbins

This is the technical term I use for the back end of websites. If you’re using wordpress, you’ll need to be regularly updating your pages, adding products, optimising for SEO, even creating blogs.

If you want to work with someone who understands how to use and improve wordpress and woocommerce, then book a 30-minute discovery call with me.

Website conversion rate optimisation

Frustrated that people are visiting your website but not buying?

I’ll look at your website, suggest and implement any improvements to manage the customer journey and your conversion rate.

Blog writing, posting, and repurposing

Using keywords for SEO (yes that SEO keeps coming up, doesn’t it?!), creating content, repurposing content for search engine marketing, and other marketing platforms.

Copy writing for websites and newsletters

Helping you to get your message across clearly, whether it’s on your website copy or in newsletters that you’re sending to customers.

Organising photography briefs and professional photo shoots

You need your products to look as appealing as possible.

I make sure that you get the photographs you need for your campaigns, and that the photographer is clear on what the job will entail.

Support to grow your business

Marketing your product business, means getting organised with your activities so that you get your messages out to the right people and build those key relationships.

All of which will help your customers to trust you and ultimately purchase from you.

Get in touch about my marketing support services which can help you grow your product business.

What clients say…

Gill is a down to earth, straight talking and hugely professional.

I have had the pleasure of working with her on several projects for my own business and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement. Very happy to recommend.
Gill has helped me create actionable goals for my marketing, and she supports me in seeing them through. Her straightforward approach means that I always get honest opinions. She’s taken the time to get me and get how I work and uses that to help motivate me in my marketing. And because she’s approachable, I know if I have any questions, need to discuss ideas, or just want a push in the right direction, she’s available at the end of the phone.

About CherryAid Marketing

Gill Bishop is a marketing strategist who, for over 20 years, has worked in small businesses in a variety of sectors. She’s passionate about helping business owners get organised, so that they can be visible in the right place, enabling them to build relationships with their clients and customers. What this means is that the marketing they do is less overwhelming, worthwhile, and gets results.

Through CherryAid Marketing, Gill works with small businesses in Cheshire, the North West and beyond. The service she provides is flexible from designing manageable and realistic marketing plans, through to rolling up her sleeves and supporting businesses with their marketing tasks so that they create a reliable and consistent presence. She is proud to walk alongside her clients so that they are seen by potential clients, current clients, and supporters.

A Member of the Chartered Institute of Marketing, Gill’s wealth of experience is backed with a Diploma in Professional Digital Marketing. She continually keeps on top of marketing trends and changes, so that her clients can keep one step ahead.

Get in touch

I would love to chat with you about your business and what you would like to achieve in the future.

Fill in the contact form and I’ll be in touch to help get your marketing sorted

Choose from my range of marketing services, which are flexible to fit your needs. I’m based in Northwich, and work with clients across Cheshire including Chester, Warrington, Knutsford, Altrincham, Tarporley, and the wider UK including (but not limited to) Wigan, The Wirral, The Midlands.

How visible is your marketing?

Is your target audience seeing your marketing?

Take my quiz to find out: