Marketing your
product business
so that people want
to buy from you
Ooh retail is tough out there at the moment.
Whether you’re a high street boutique or an ecommerce retailer, getting people through your door or on to your website is hard.
And getting them to make the decision to buy from you and part with their hard-earned cash is even more challenging.
A strategy can help you market to the people who are likely to make a purchase, rather than trying to market to everyone.
Why would I need help to market my business?
If you’re finding that footfall is lower than usual or that website visitors have dropped off, then you’re not alone.
But it’s really important to keep going with your marketing when it feels a bit hopeless.
Because people are more likely to buy from places they’ve heard from or seen regularly, than a business they haven’t seen for months.
So don’t give up!
It’s about keeping up your visibility even though you may feel like nobody is watching.
I work with product businesses to help them get organised with their marketing, so that they can consistently show up in front of their potential customers, and ultimately build trust with them, so that they are more likely to make a purchase.
Would you like some support with your marketing? Get in touch.
My flexible marketing packages for product businesses are designed to suit your requirements and your budget.
I work in partnership with you so that your marketing is geared towards achieving your business goals.
Marketing your product business
If you’re interested to know how I can help you with marketing your product business, here are some of the ways I’ve already helped businesses like yours.
Marketing mentoring
A cost effective service which helps guide the marketing that you do, and makes sure that you take action to keep showing up in front of your potential customers.
Marketing strategy
Having a clear plan of action so that your marketing is less chaotic for you, and more targeted for your potential customers.
Social media marketing
Helping you to create and schedule engaging posts for social media platforms.
Email marketing
One of the keys to building and growing your sales, using email marketing is a must for product businesses.
I help grow your audience, planning a schedule of emails, automation series, using landing pages and lead magnets, creating emails, scheduling them and monitoring the results.
Website gubbins
This is the technical term I use for the back end of websites. If you’re using wordpress, you’ll need to be regularly updating your pages, adding products, optimising for SEO, even creating blogs.
If you want to work with someone who understands how to use and improve wordpress and woocommerce, then book a 30-minute discovery call with me.
Website conversion rate optimisation
Frustrated that people are visiting your website but not buying?
I’ll look at your website, suggest and implement any improvements to manage the customer journey and your conversion rate.
Blog writing, posting, and repurposing
Using keywords for SEO (yes that SEO keeps coming up, doesn’t it?!), creating content, repurposing content for search engine marketing, and other marketing platforms.
Copy writing for websites and newsletters
Helping you to get your message across clearly, whether it’s on your website copy or in newsletters that you’re sending to customers.
Organising photography briefs and professional photo shoots
You need your products to look as appealing as possible.
I make sure that you get the photographs you need for your campaigns, and that the photographer is clear on what the job will entail.
Support to grow your business
Marketing your product business, means getting organised with your activities so that you get your messages out to the right people and build those key relationships.
All of which will help your customers to trust you and ultimately purchase from you.
Get in touch about my marketing support services which can help you grow your product business.
What clients say…
I have had the pleasure of working with her on several projects for my own business and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement. Very happy to recommend.
About CherryAid Marketing
Gill Bishop is a marketing strategist who, for over 20 years, has worked in small businesses in a variety of sectors. She’s passionate about helping business owners get organised, so that they can be visible in the right place, enabling them to build relationships with their clients and customers. What this means is that the marketing they do is less overwhelming, worthwhile, and gets results.
Through CherryAid Marketing, Gill works with small businesses in Cheshire, the North West and beyond. The service she provides is flexible from designing manageable and realistic marketing plans, through to rolling up her sleeves and supporting businesses with their marketing tasks so that they create a reliable and consistent presence. She is proud to walk alongside her clients so that they are seen by potential clients, current clients, and supporters.
A Member of the Chartered Institute of Marketing, Gill’s wealth of experience is backed with a Diploma in Professional Digital Marketing. She continually keeps on top of marketing trends and changes, so that her clients can keep one step ahead.
Get in touch
I would love to chat with you about your business and what you would like to achieve in the future.
Fill in the contact form and I’ll be in touch to help get your marketing sorted
Choose from my range of marketing services, which are flexible to fit your needs. I’m based in Northwich, and work with clients across Cheshire including Chester, Warrington, Knutsford, Altrincham, Tarporley, and the wider UK including (but not limited to) Wigan, The Wirral, The Midlands.