Marketing strategy,

you’ve got to 

have a plan, right? 

Otherwise, how do you know where you’re heading and how you’re going to get there?

I’ll provide you with a go to marketing strategy which will be relevant to achieving your goals, and make sure that the marketing steps you take are worthwhile.

All with the aim working towards growing your business.

Why is creating a marketing strategy important?

Everyone knows how digital marketing works, don’t they? Most think it means being on social media, but that’s not the case!

In fact, digital marketing covers a whole raft of elements on top of social media, from your website SEO (search engine optimisation) and content, blogging, email marketing…I could go on!

A marketing strategy means that you’ll discover the best way to reach your potential customers or clients, create meaningful content which can be repurposed, and have an easy to implement actionable and accountable marketing plan.

Why is creating a marketing strategy important?

Creating your marketing strategy

Want to get your marketing strategy in place? No problem, here’s how it works:

Discovery call

A 30-minute discussion (online or on the phone) where I’ll ask you some key questions about your business so that I can gauge the size of the marketing strategy your business will require.


Shortly after the discovery call, I’ll email a proposal over to you. Have a read, ask questions, and when you’re ready to go ahead, we can get started.

Strategy call

Here’s where I get the nitty gritty from you. We’ll chat through your business goals (we’ll make them specific) so that I can make sure the marketing strategy is going to help you to achieve these.

We’ll also talk about what you already know about your customers or clients and a few other pieces of information that are relevant to your business and the marketing strategy.

Building the marketing strategy

This is where the magic starts to happen. I do some analysis, identify who your core clients are, set some specific marketing goals, and an actionable, time-scaled, initial 3-month plan.

The strategy includes regular checks to see what is being achieved with your marketing, and some KPIs to keep you on track.

Strategy delivery

Your marketing plan will be emailed over to you, usually within 4 weeks of us having the Strategy call.

Strategy follow up meeting

After you’ve had chance to read and digest the strategy, this is the time for you to ask any questions, and put actions in place.

This is also an opportunity for you to find out about the additional marketing support or mentoring that I offer businesses.

An up to date strategy

Each month the marketing strategy is kept up to date by:

Helping you to get organised so that you are being consistently visible

Researching your industry and any relevant news/topics

Observing your competitor marketing

Reviewing your marketing actions

Checking you are building relationships with your audience

Keeping your marketing on track in line with your business goals

Monitoring your marketing objectives

Adjusting the marketing time lined plan accordingly

Marketing strategy

Marketing strategies make sure that the marketing you do is worthwhile.

So that you’re not overwhelmed trying to be on every platform, so that you’re consistently reaching your target audience, so that your business grows.

Marketing Strategy cost

From £500 per month


  • Strategy call
  • Analysis and audits
  • Marketing objectives
  • Time-lined marketing plan
  • Monitoring methods
  • Monthly updates

What clients say…

She schedules, organizes and keeps me on track (let's not call it nagging even though that is what I need!) She meets with me and builds a marketing strategy that supports the aims and goals I set for the business and is long-term, consistent and targeted. What this means is that I am seen by potential clients, current clients, and supporters. Now I have a reliable and consistent presence and I am sharing things that build connections and relationships, I am finding that my perfect clients are hunting me out. People I would love to work with have been following me, interacting with me, or even lurking in the background, but when they want to start working, they know where and how to find me. Gill has introduced me to marketing strategy and is walking right alongside me. If you need to be showing up and you know that marketing is the lifeblood of your business (and whose isn't?), then contact Gill to see how she can support you

About CherryAid Marketing

Gill Bishop is a marketing strategist who, for over 20 years, has worked in small businesses in a variety of sectors. She’s passionate about helping business owners get organised, so that they can be visible in the right place, enabling them to build relationships with their clients and customers. What this means is that the marketing they do is less overwhelming, worthwhile, and gets results.

Through CherryAid Marketing, Gill works with small businesses in Cheshire, the North West and beyond. The service she provides is flexible from designing manageable and realistic marketing plans, through to rolling up her sleeves and supporting businesses with their marketing tasks so that they create a reliable and consistent presence. She is proud to walk alongside her clients so that they are seen by potential clients, current clients, and supporters.

A Member of the Chartered Institute of Marketing, Gill’s wealth of experience is backed with a Diploma in Professional Digital Marketing. She continually keeps on top of marketing trends and changes, so that her clients can keep one step ahead.

Get in touch

I would love to chat with you about your business and what you would like to achieve in the future.

Fill in the contact form and I’ll be in touch to help get your marketing sorted

Choose from my range of marketing services, which are flexible to fit your needs. I’m based in Northwich, and work with clients across Cheshire including Chester, Warrington, Knutsford, Altrincham, Tarporley, and the wider UK including (but not limited to) Wigan, The Wirral, The Midlands.

How visible is your marketing?

Is your target audience seeing your marketing?

Take my quiz to find out: