ABOUT CHERRYAID MARKETING – MARKETING CONSULTANT & STRATEGIST FOR MANUFACTURERS, RETAILERS, E-COMMERCE & PRODUCT-BASED BUSINESSES
Call me your plug-in CIM marketing director.
Here to tidy up your marketing muddle,
give you strategic direction,
and implement a plan that’s going to work.
All without the costly salary overheads.
Come say hello.
Hi, I’m Gill Bishop.
Marketing strategist for manufacturers. retailers, e-commerce & product-based businesses
Now, let’s not reveal my age, but… I’ve been immersed in the retail and product world for quite a while. One thing I often encounter is people expressing their dislike for marketing. Even when they don’t say it outright, I can see the signs — the sighs, the eye rolls, the quick change of topic.
You feel frustrated with marketing. The results aren’t paying off. It’s overwhelming. And even if you enjoy giving it a go, do you find vital marketing tasks usually slide down your to-do list?
But you’re not a marketer, are you?
You’re skilled in your area, you’re excelling in what you do — and you’re busy. Marketing ends up a sporadic effort, rather than a strategic one.
Your approach to marketing? I want to change it.
Let’s be honest — it’s either not working or not doing enough. You know how crucial marketing is, but you’re stuck in a muddle.
This is where I step in. I provide you, your team, and your business with the marketing insight, direction, strategy, and support you need to make a real impact.
No more marketing muddle, alright?
My belief: your marketing doesn’t have to feel complicated
Imagine looking at your marketing with clarity, confidence, and assurance that your efforts are on the right track — attracting ready-to-buy customers, converting website visitors into sales, increasing revenue, and boosting profits.
Honestly, the ‘complicated’ stuff isn’t really complicated. It’s specific, focused, intricate, and detailed — but it’s my language, my skillset. I can help you simplify it so it actually works to achieve your goals.
“Working with Gill is really helping to professionalise our marcomms”
“. . .and we’re delighted with the progress we have made, and look forward to continuing into the future.”
Mike Watson – Active Cheshire
My marketing qualifications & experience
- Over 20 years’ experience in varied marketing roles across retail, food, products, e-commerce & service sector.
- CAM (Communication Advertising and Marketing) Advanced Diploma in Communication Studies.
- CIM (Chartered Institute of Marketing) Level 6 Diploma in Professional Digital Marketing.
- From food to home crafts, I’ve worked with multiple big-name retailers in the UK (and I’m happy to send you more info on request!).
THE ‘ME’ IN YOUR MARKETING
Crafting, creativity. ..and marketing
I’d tell any client this: (brand) personality matters. It’s how you attract the right customers who are going to convert, and become brand fanatics.
The same goes for choosing someone to support your marketing efforts. It’s important to feel a connection and share values.
Here’s something that counts: I’m a creative soul. Now, you don’t have to love crafting at your dining table like I do, but if you appreciate imaginative and original marketing ideas, it helps to know that creativity is something I don’t just value — I enjoy.
What’s is CherryAid?
I get asked this from time to time!
I have a beautiful cherry tree in my garden that brings us bright, red, juicy cherries every year. I can see it from my home office, and it brings me a lot of joy.
It’s as simple as that. Why overcomplicate things? With CherryAid, I bring fun, fizz, and flavour to your marketing, just like the cherries in my garden.
From factory floor to store and beyond. . .
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more…
Why partner with me to boost your marketing?
Let’s start with the practicalities; I’m experienced in:
- Customer buying habits
- Brand visibility in the right place
- Category insight
- Aligning marketing activities with business goals
- Keeping on top of trends and New Product Development (NPD)
- Improving customer journeys
- Understanding website flows & getting more clicks
- Monitoring marketing efforts to adapt
- Analysing the competition to keep ahead
- Enhancing brand strategy
And me as a person? Well, I’m. . .
- Friendly (always up for a brew, and a good chat about everything going on)
- Focused (a brew is always nice, but let’s get to work)
- Dedicated (seeing results really matters, otherwise why are we doing what we’re doing?)
- Straight-talking (there’s no fluff, we’re going to move forward)
- A plate spinner (I keep your marketing active, so you can concentrate on your business)
- Reliable (sit back and trust that your marketing is in safe hands, with regular progress updates for your peace of mind)
WHERE TO FIND ME
Cheshire-based marketing consultant
I’m based in Northwich, Cheshire, but I support clients nationwide — from Manchester to London and anywhere in between.
ABOUT CHERRYAID MARKETING – MARKETING CONSULTANT & STRATEGIST FOR MANUFACTURERS, RETAILERS, E-COMMERCE & PRODUCT-BASED BUSINESSES
Call me your plug-in CIM marketing director.
Here to tidy up your marketing muddle,
give you strategic direction,
and implement a plan that’s going to work.
All without the costly salary overheads.
Come say hello.
Hi, I’m Gill Bishop.
Marketing strategist for manufacturers. retailers, e-commerce & product-based businesses
Now, let’s not reveal my age, but… I’ve been immersed in the retail and product world for quite a while. One thing I often encounter is people expressing their dislike for marketing. Even when they don’t say it outright, I can see the signs — the sighs, the eye rolls, the quick change of topic.
You feel frustrated with marketing. The results aren’t paying off. It’s overwhelming. And even if you enjoy giving it a go, do you find vital marketing tasks usually slide down your to-do list?
But you’re not a marketer, are you?
You’re skilled in your area, you’re excelling in what you do — and you’re busy. Marketing ends up a sporadic effort, rather than a strategic one.
Your approach to marketing? I want to change it.
Let’s be honest — it’s either not working or not doing enough. You know how crucial marketing is, but you’re stuck in a muddle.
This is where I step in. I provide you, your team, and your business with the marketing insight, direction, strategy, and support you need to make a real impact.
No more marketing muddle, alright?
My belief: your marketing doesn’t have to feel complicated
Imagine looking at your marketing with clarity, confidence, and assurance that your efforts are on the right track — attracting ready-to-buy customers, converting website visitors into sales, increasing revenue, and boosting profits.
Honestly, the ‘complicated’ stuff isn’t really complicated. It’s specific, focused, intricate, and detailed — but it’s my language, my skillset. I can help you simplify it so it actually works to achieve your goals.
“Working with Gill is really helping to professionalise our marcomms”
“. . .and we’re delighted with the progress we have made, and look forward to continuing into the future.”
My marketing qualifications & experience
- Over 20 years’ experience in varied marketing roles across retail, food, products, e-commerce & service sector.
- CAM (Communication Advertising and Marketing) Advanced Diploma in Communication Studies.
- CIM (Chartered Institute of Marketing) Level 6 Diploma in Professional Digital Marketing.
- From food to home crafts, I’ve worked with multiple big-name retailers in the UK (and I’m happy to send you more info on request!).
THE ‘ME’ IN YOUR MARKETING
Crafting, creativity. ..and marketing
I’d tell any client this: (brand) personality matters. It’s how you attract the right customers who are going to convert, and become brand fanatics.
The same goes for choosing someone to support your marketing efforts. It’s important to feel a connection and share values.
Here’s something that counts: I’m a creative soul. Now, you don’t have to love crafting at your dining table like I do, but if you appreciate imaginative and original marketing ideas, it helps to know that creativity is something I don’t just value — I enjoy.
What’s is CherryAid?
I get asked this from time to time!
I have a beautiful cherry tree in my garden that brings us bright, red, juicy cherries every year. I can see it from my home office, and it brings me a lot of joy.
It’s as simple as that. Why overcomplicate things? With CherryAid, I bring fun, fizz, and flavour to your marketing, just like the cherries in my garden.
From factory floor to store and beyond. . .
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more…
Why partner with me to boost your marketing?
Let’s start with the practicalities; I’m experienced in:
- Customer buying habits
- Brand visibility in the right place
- Category insight
- Aligning marketing activities with business goals
- Keeping on top of trends and New Product Development (NPD)
- Improving customer journeys
- Understanding website flows & getting more clicks
- Monitoring marketing efforts to adapt
- Analysing the competition to keep ahead
- Enhancing brand strategy
And me as a person? Well, I’m. . .
- Friendly (always up for a brew, and a good chat about everything going on)
- Focused (a brew is always nice, but let’s get to work)
- Dedicated (seeing results really matters, otherwise why are we doing what we’re doing?)
- Straight-talking (there’s no fluff, we’re going to move forward)
- A plate spinner (I keep your marketing active, so you can concentrate on your business)
- Reliable (sit back and trust that your marketing is in safe hands, with regular progress updates for your peace of mind)
WHERE TO FIND ME
Cheshire-based marketing consultant
I’m based in Northwich, Cheshire, but I support clients nationwide — from Manchester to London and anywhere in between.