Marketing your food business,
if only taste and
smell-y-vision
had been invented by now.
Because then you’d have less of a battle on your hands to convince people to buy your products, am I right?
It’s not just about having a great product, it’s communicating how great it is to your potential customers.
And this involves the packaging, your website and social media pages.
It’s about educating people about your product so that they know they’ll like it and want to buy it.
Wouldn’t it be nice if you could rely on someone to help you get those messages across?
What do I know about food?
Having worked with food companies for several years, particularly those selling into retailers, I understand the trials and tribulations of the food industry. And not just the marketing either.
From the logistics of getting your product made, communicating the ingredients, getting your packaging and labelling right, understanding shelf life through to getting your product on shelf and getting people to buy…wow is that a lot of stuff to do!
So if you’d like a helping hand from someone who understands your industry and the challenges you face, then book a 30-minute chat and let’s discuss your marketing.
Would you like some support with your marketing? Get in touch.
My flexible marketing packages for food businesses are designed to suit your requirements and your budget.
I work in partnership with you so that your marketing is geared towards achieving your business goals.
Marketing your food business
If you’re interested to know how I can help you market your food business, here are some of the ways I’ve already helped businesses like yours.
Marketing strategy
Having a clear plan of action so that your marketing is less chaotic for you, and more targeted for your potential customers.
Once you have a plan in place, you may need help delivering it. If so, my marketing support services can help – here are some of the areas I can help you with:
Website gubbins
This is the technical term I use for the back end of websites.
You’ll need to be regularly updating your pages, adding products, optimising for SEO, even creating blogs.
If you want to work with someone who understands how to use and improve wordpress and woocommerce, then book a 30-minute discovery call with me.
Social media marketing
Helping you to create and schedule engaging posts for social media platforms.
Email marketing
One of the keys to building and growing your sales, using email marketing is a must for any business.
I help grow your audience, plan a series of emails, set up automations, develop landing pages and lead magnets, create emails, schedule them and monitor the results.
Website conversion rate optimisation
Frustrated that people are visiting your website but not buying?
Taking a look at your website, I suggest and implement any improvements to manage the customer journey and your conversion rate.
Blog writing, posting, and repurposing
Using keywords for SEO (yes that SEO keeps coming up, doesn’t it?!), creating content, repurposing content for search engine marketing, and other marketing platforms.
Copy writing for labels, packaging, websites and newsletters
Helping you to get your message across clearly, whether it’s on your packaging, website copy or in newsletters that you’re sending to customers.
Organising photography briefs and professional photo shoots
Professional photography for food products is important.
You need your products to look as tasty and as appealing as possible.
I make sure that you get the photographs you need for your campaigns, and that the photographer is clear on what the job will entail.
Support to grow your food business
Marketing your food business, means getting organised with your activities so that you get your messages out to the right people and build those key relationships.
All of which will help your customers to trust you and ultimately purchase from you.
Get in touch about my marketing support services which can help you grow your food business.
What clients say…
About CherryAid Marketing
Gill Bishop is a marketing strategist who, for over 20 years, has worked in small businesses in a variety of sectors. She’s passionate about helping business owners get organised, so that they can be visible in the right place, enabling them to build relationships with their clients and customers. What this means is that the marketing they do is less overwhelming, worthwhile, and gets results.
Through CherryAid Marketing, Gill works with small businesses in Cheshire, the North West and beyond. The service she provides is flexible from designing manageable and realistic marketing plans, through to rolling up her sleeves and supporting businesses with their marketing tasks so that they create a reliable and consistent presence. She is proud to walk alongside her clients so that they are seen by potential clients, current clients, and supporters.
A Member of the Chartered Institute of Marketing, Gill’s wealth of experience is backed with a Diploma in Professional Digital Marketing. She continually keeps on top of marketing trends and changes, so that her clients can keep one step ahead.
Get in touch
I would love to chat with you about your business and what you would like to achieve in the future.
Fill in the contact form and I’ll be in touch to help get your marketing sorted
Choose from my range of marketing services, which are flexible to fit your needs. I’m based in Northwich, and work with clients across Cheshire including Chester, Warrington, Knutsford, Altrincham, Tarporley, and the wider UK including (but not limited to) Wigan, The Wirral, The Midlands.