MARKETING STRATEGY & CONSULTANCY SERVICES – CHERRYAID MARKETING
Say hello to
marketing direction, strategy & clarity.
And wave t’ra to the muddle.
There are people out there looking for exactly what you offer.
But if you’re not visible in the right places? And your marketing is more of a ‘let’s give this a go’ approach, than strategic…?
You’re missing out on opportunities, you have inconsistent enquiries, and your marketing ends up taking up time without giving much back.
You’re in a marketing muddle...
But here’s the good news: you’re ready to fix it.
The sporadic approach – posting the occasional blog, dabbling in social media, sending the odd email – is not for you anymore.
Enough is enough. It’s time to get strategic and focus on actions that attract ready-to-buy clients and customers, convert website visitors into sales, increase revenue, and boost profits.
Marketing strategy that gives your business direction
No more guessing or trying random ideas and hoping for the best.
Marketing strategy
Say goodbye to the sporadic approach. Receive a bespoke strategic marketing plan tailored to your business, industry, positioning, and goals. It covers everything from in-depth customer insights and market analysis to selecting optimal marketing channels and content topics you post.
Gain total marketing clarity
Imagine having direction and a clear, actionable plan. That’s exactly what we’ll do when you work with me.
Included
- Discovery session
- Full marketing audit
- SEO review and recommendations
- Customer and positioning analysis
- Channel and messaging strategy
- 3-month initial marketing plan
This service is typically for:
- Businesses that know their marketing could be working harder
- Business owners who are fed up of trying random things without a proper direction
- Companies at a stage of growth, change or repositioning
- Teams who need a clearer plan before investing more time or money into marketing
Especially useful if you’ve got someone doing your marketing already, but no joined-up strategy behind it.
Your investment
£1800 one off project fee.
Annual marketing strategy review
Things change in business. Priorities shift, ideas evolve, and sometimes your marketing plan just needs a proper once-over to make sure it still makes sense.
This is a one-off deep-dive where we step back, look at what’s working, what isn’t, and what’s worth focusing on next — so you’re not just carrying on out of habit.
Included
- Pre-session questionnaire and review
- 90–120 minute strategy review session
- Practical summary and recommendations
- 30–90 day focus plan
- Follow-up notes and actions
This service is typically for:
- Businesses that already have a marketing strategy but want to review or refresh it
- Past CherryAid Marketing clients who want a proper catch-up and reset
- Business owners who feel like their marketing has drifted a bit and needs bringing back together
- Teams that want to sense-check direction before investing more time or money into marketing
Your investment
£850 one-off project fee.
“A big thanks to Gill for helping me with my Marketing strategy. She has shown great patience and enthusiasm in getting it across the line with me. Highly recommended.”
Is marketing strategy for you?
- You’re doing marketing, but you’re not seeing results
- You give things a go, but with little confidence you’re doing the right thing
- You have a sales and/ or marketing team, but they’re struggling with direction
- You have significant ambitions on the horizon, and you’re ready to take marketing seriously
- You feel overwhelmed by the vast ways to market your offering, and you wish someone could tell you what was best
If you’re nodding your head to any of these, let’s have a chat so you can see how I can help you.
How the marketing strategy service works
Take a look at how everything works – as easy as these 7 steps!
A 30-minute discussion (online or on the phone) where I’ll ask you some key questions about your business so that I can gauge the size of the marketing strategy your business will require.
Shortly after the discovery call, I’ll email a proposal over to you. Have a read, ask questions, and when you’re ready to go ahead, we can get started.
Here’s where I get the nitty gritty from you. We’ll chat through your business goals (we’ll make them specific) so that I can make sure the marketing strategy is going to help you achieve these.
We’ll also talk about what you already know about your customers or clients and a few other pieces of information that are relevant to your business and the marketing strategy
This is where the magic starts to happen. I do some analysis, identify who your core clients are, set some specific marketing goals, and an actionable, time-scaled, initial 3-month plan.
The strategy includes regular checks to see what is being achieved with your marketing, and some KPIs to keep you on track.
Your marketing plan will be emailed over to you, usually within 4 weeks of us having the Strategy call.
After you’ve had a chance to read and digest the strategy, this is the time for you to ask any questions and put actions in place.
This is also an opportunity for you to find out about the additional marketing support or mentoring that I offer businesses.
If you choose to continue your support after the initial strategy, each month, I’ll update your strategy to ensure it’s
- Helping you to get organised so that you are being consistently visible
- Researching your industry and any relevant news/topics
- Observing your competitor’s marketing
- Reviewing your marketing actions
- Checking you are building relationships with your audience
- Keeping your marketing on track in line with your business goals
- Monitoring your marketing objectives
- Adjusting the marketing time-lined plan accordingly
Meet Gill Bishop — that’s me!
A professional marketing de-muddler
I create marketing strategies and then make them happen — so your marketing isn’t just planned, it gets done and brings in business.
I’m also mum to a teenager, dog mum to two (very opinionated but fluffy) dogs, and usually found with a brew in hand keeping all the plates spinning.
I started out studying art, but I ended up in a PR agency at 19 instead. Slight change of direction… but clearly the right one!
These days, I bring that mix of creativity and practicality into the work I do — helping business owners make sense of their marketing and get it done, without it taking over their time or headspace.
Meet Gill Bishop — that’s me!
A professional marketing de-muddler
I create marketing strategies and then make them happen — so your marketing isn’t just planned, it gets done and brings in business.
I’m also mum to a teenager, dog mum to two (very opinionated but fluffy) dogs, and usually found with a brew in hand keeping all the plates spinning.
I started out studying art, but I ended up in a PR agency at 19 instead. Slight change of direction… but clearly the right one!
These days, I bring that mix of creativity and practicality into the work I do — helping business owners make sense of their marketing and get it done, without it taking over their time or headspace.
QUESTIONS ABOUT MARKETING STRATEGY SERVICES
FAQs
If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you as soon as possible.
Do you work with clients in-person, or is everything online?
I like to work both ways. It’s great if a client is nearby as I can visit their business and get to understand it. But equally working online is just as effective.
Where are you based?
I’m in Northwich, a friendly Cheshire town in the North West of England. But I offer marketing consultancy, strategy & support services nationwide.
How can we guarantee that the strategy will work?
You might have encountered agencies promising amazing results that didn’t materialise. And me? I don’t offer guarantees or claim you’ll see millions in sales within the first month. What I do guarantee is that your marketing strategy will be customised to your business goals, with tactics aligned accordingly. Marketing takes time, so we review progress monthly. If it’s working, we’ll continue as planned. If not, we’ll quickly identify the issues and make necessary adjustments.
Do you monitor marketing results?
Yes, as part of the marketing strategy, we set some goals that we’d like to achieve. Then each month I create a report which monitors these so we can see how things are progressing.
What if we need regular support to get our marketing done?
That’s great – my marketing support services are a fantastic way to get your marketing done all at a strategic-level.
How do we know you’re the right marketing consultant for us?
Honestly, you don’t until you’ve had an initial chat — you’ll soon get a feel. Send an enquiry, and I’ll arrange a discovery call with you.