Simplifying your marketing

ABOUT CHERRYAID MARKETING – MARKETING SUPPORT & STRATEGY FOR BUSY BUSINESS OWNERS

Call me your plug-in CIM marketing director.

Here to tidy up your marketing muddle, give you clear direction, and make sure your marketing gets done.

All without the costly salary overheads.

COME SAY HELLO

Hi, I’m Gill Bishop

Marketing strategist and support for busy business owners

Now, let’s not reveal my age, but… I’ve spent years working with retail, product and service-based businesses. One thing I see time and time again is business owners feeling frustrated with their marketing.  Even when they don’t say it outright, I can spot the signs — the sighs, the eye rolls, the quick change of topic.

It’s taking too much time. The results aren’t matching the effort. And even when you do enjoy parts of it, the important things still slide down the to-do list.

Find out how I can support you

Hi, I’m Gill Bishop

Marketing strategist and support for busy business owners

Now, let’s not reveal my age, but… I’ve spent years working with retail, product and service-based businesses. One thing I see time and time again is business owners feeling frustrated with their marketing.  Even when they don’t say it outright, I can spot the signs — the sighs, the eye rolls, the quick change of topic.

It’s taking too much time. The results aren’t matching the effort. And even when you do enjoy parts of it, the important things still slide down the to-do list.

Because you’re not a marketer, are you?

You’re good at what you do. You’ve built a business. You’re juggling a hundred other things.

Which means your marketing often becomes something squeezed in when you can — instead of something planned properly and working for your business.

Your marketing probably isn’t being ignored. It’s just not getting the time and focus it needs.

You’ve been keeping things going. Posting when you can. Sending the odd email. Updating bits and bobs here and there.

But when marketing is constantly being squeezed in around everything else, it’s hard for it to really build into anything.

That’s where I step in. I create the strategy, structure and deliver hands-on support to help you make sense of your marketing and it actually gets done — without it taking over your time or headspace.

No more marketing muddle, alright?

LET'S TALK MORE

My belief: your marketing doesn’t have to feel complicated

Imagine knowing what’s worth focusing on, what’s working, and feeling like your marketing is finally bringing in the right enquiries and sales instead of just taking up your time.

Because the “complicated” stuff usually isn’t complicated – it’s just detailed, strategic and time consuming. That’s my job.

I take all of the thinking, planning and decision making and turn it into practical marketing support that really works for your business.

My belief: your marketing doesn’t have to feel complicated

Imagine knowing what’s worth focusing on, what’s working, and feeling like your marketing is finally bringing in the right enquiries and sales instead of just taking up your time.

Because the “complicated” stuff usually isn’t complicated – it’s just detailed, strategic and time consuming. That’s my job.

I take all of the thinking, planning and decision making and turn it into practical marketing support that really works for your business.

LET'S TALK MORE

What it’s like to work with me

This is the bit where other people say it better than I can:

I thought she might be the solution to my problem with my not having enough time! What I got though was so much more. Gill helps me with my scheduling and posting so it helps me manage my time much better.  But she doesn’t just post. She takes the time to fully understand me and my offer and my values and my aspirations. She schedules, organises and keeps me on track.

Catherine Sandland

White Hart Training

Gill has helped me create actionable goals for my marketing, and she supports me in seeing them through. Her straightforward approach means that I always get honest opinions. She’s taken the time to get me and get how I work and uses that to help motivate me in my marketing.

Zoe Briers

New Moon Collective

Any time spent with Gill is not wasted. She has a wealth of knowledge and experience to share with small business owners such as myself.

Sally Smith

I'm Worried About Mum

My marketing qualifications & experience

  • Over 20 years’ experience across retail, food, e-commerce, product and service-based businesses
  • Chartered Marketer (CMktr) and Fellow of the Chartered Institute of Marketing (FCIM)
  • CIM Level 6 Diploma in Professional Digital Marketing
  • CAM Advanced Diploma in Communication Studies
  • Worked with businesses supplying major UK retailers across multiple categories — from food to home and lifestyle products.

THE ‘ME’ IN YOUR MARKETING

Crafting, creativity. ..and marketing

I’d tell any client this: (brand) personality matters. It’s how you attract the right customers who are going to remember you and want to buy from you instead of someone else.

The same goes for choosing someone to support your marketing efforts. It’s important to feel a connection and share values. You want someone you click with, someone who understands how your brain works, gets what matters to you, and how to turn that into marketing that feels like you.

I’ve always been creative. You’ll usually find me crocheting, painting, reading, or halfway through another crafty idea at the dining table.

So if you like marketing that feels human, thoughtful and a bit different from the usual copy-and-paste stuff, we’ll get on just fine.

THE ‘ME’ IN YOUR MARKETING

Crafting, creativity. ..and marketing

I’d tell any client this: (brand) personality matters. It’s how you attract the right customers who are going to remember you and want to buy from you instead of someone else.

The same goes for choosing someone to support your marketing efforts. It’s important to feel a connection and share values. You want someone you click with, someone who understands how your brain works, gets what matters to you, and how to turn that into marketing that feels like you.

I’ve always been creative. You’ll usually find me crocheting, painting, reading, or halfway through another crafty idea at the dining table.

So if you like marketing that feels human, thoughtful and a bit different from the usual copy-and-paste stuff, we’ll get on just fine.

What is CherryAid?

I get asked this from time to time!

I have a beautiful cherry tree in my garden that brings us bright, red, juicy cherries every year. I can see it from my home office, and it brings me a lot of joy.

It’s as simple as that. Why overcomplicate things? With CherryAid, I bring fun, fizz, and flavour to your marketing, just like the cherries in my garden.

Marketing that gets planned, prioritised and done

I work with busy business owners who’ve outgrown doing all of their marketing themselves, but aren’t ready to hire a full in house team.

Together, we work out what’s worth focusing on, what’s going to bring in business, and how to make sure it happens consistently — without it taking over your time and headspace.

That might mean social media, email marketing, your website, strategy, or pulling everything together so it’s all heading in the same direction.

BROWSE SERVICES

Why partner with me to boost your marketing?

Let’s start with the practicalities; I’m experienced in:

  • Understanding customer buying habits and what influences decisions
  • Improving visibility in the places your customers already are
  • Spotting opportunities through category and customer insight
  • Making sure marketing activity supports your business goals
  • Keeping on top of trends and new product ideas
  • Improving customer journeys and how people move through your business
  • Reviewing websites and marketing activity to see what’s working (and what isn’t)
  • Keeping an eye on results and adapting when needed
  • Understanding the competition and where your business stands out
  • Bringing everything together so your marketing feels joined up and purposeful

And me as a person? Well, I’m. . .

  • Friendly (always up for a brew, and a good chat about everything going on)
  • Focused (a brew is always nice, but let’s get to work)
  • Dedicated (seeing results really matters, otherwise why are we doing what we’re doing?)
  • Straight-talking (there’s no fluff, we’re going to move forward)
  • A plate spinner (I keep your marketing active, so you can concentrate on your business)
  • Reliable (sit back and trust that your marketing is in safe hands, with regular progress updates for your peace of mind)

WHERE TO FIND ME

Cheshire-based marketing consultant

I’m based in Northwich, Cheshire, but I support clients nationwide — from Manchester to London and anywhere in between.

If your marketing feels messy, overwhelming, or stuck, I’d love to help.

LET'S TALK