A FREE ONE PAGE GUIDE FOR PRODUCT BUSINESSES EXHIBITING AT EVENTS
You’ve invested time, money and energy into your next exhibition, trade show, market or event. But what happens after you’ve packed the stand away?
This free guide shares five practical ideas to help you stay in touch with more visitors, encourage repeat purchases and get more from every event you attend.
In this guide you’ll discover:
- How to give people a reason to hear from you again.
- Ways to make it easier for customers to stay connected.
- Ideas to encourage a second purchase.
- Small changed that can make every event work harder for your business.
Is this guide for you?
If you sell products at:
Trade shows
Food festivals
Consumer exhibitions
Christmas markets
Local markets
Craft fairs
…then yes.
Whether you’re a regular exhibitor or preparing for your first event, these ideas are designed to help you get more from the time, money and effort you’ve already invested.
Why I wrote this
I recently visited the BBC Good Food Show and, while wandering around with a bag full of delicious purchases, I found myself looking at the stands through my marketing hat.
Every exhibitor had clearly put so much thought into their products and displays.
It got me thinking.
What happens after the event?
How many of those conversations turn into repeat customers?
How many visitors remember where they bought that amazing product a few months later?
This guide is simply a collection of ideas that came from asking those questions.
MARKETING STRATEGIST AND SUPPORT
I’m Gill Bishop, founder of CherryAid Marketing.
I work with product-based businesses to help them get more from their marketing by spotting missed opportunities and turning practical ideas into actions.
Sometimes all it takes is another pair of eyes to notice something that’s easy to miss when you’re busy running a business.
If this guide gives you a few new ideas, brilliant. And if you’d like another pair of eyes before your next event, I’d love to hear from you.
I’m Gill Bishop, founder of CherryAid Marketing.
I work with product-based businesses to help them get more from their marketing by spotting missed opportunities and turning practical ideas into actions.
Sometimes all it takes is another pair of eyes to notice something that’s easy to miss when you’re busy running a business.
If this guide gives you a few new ideas, brilliant. And if you’d like another pair of eyes before your next event, I’d love to hear from you.