THE HIDDEN COSTS OF ADDING MARKETING TO SOMEONE’S DAY JOB
“Can you just do the marketing?”
A short guide to getting more value from your marketing without hiring a full marketing team.
It often starts with a phrase like this:
“Could you just pop something on Facebook?”
“Can you send out a Mailchimp?”
“Ooh, you’re good with Canva.”
Before anyone realises, marketing has become another thing on someone’s to do list.
Usually someone who’s already doing a brilliant job, and someone who really cares about the business.
This guide isn’t about doing marketing in the wrong way.
It’s about the hidden costs I see when good people are trying to fit marketing around everything else they’re already responsible for.
Over time, those hidden costs don’t just affect the person doing the marketing. They affect the whole business.
Sound familiar?
Marketing has gradually become someone else's extra job and they're overloaded with work.
You want to get more from your marketing without expecting people to do even more.
Social media, emails and website updates happen in bursts, then stop when work gets busy.
You're not ready to hire a full marketing team, but you know something needs to change.
You know there are things you should be doing, but you never get round to them.
If you’re nodding along, this guide is for you.
Why I wrote this
I’ve worked with enough businesses over the years to know this isn’t unusual.
Marketing rarely starts out as someone’s full-time job.
It gets picked up.
A social media post here. A newsletter there. A website update when there’s a spare half an hour.
Before anyone realises, somebody’s trying to squeeze marketing in around everything else they’re responsible for.
And because they care, they put pressure on themselves to do it well.
That’s why I wanted to write this guide.
Not to tell anyone they’re doing it wrong.
Just to shine a light on the hidden costs that can build up over time, and to show that there is another way.
MARKETING STRATEGIST AND SUPPORT
I’m Gill Bishop, founder of CherryAid Marketing.
I mentor businesses where marketing has gradually become “something somebody picked up along the way”.
Sometimes that means helping them work out what’s strategically worth their time. And other times I support the person who’s already doing the marketing.
And a lot of the time I take some of it off their plate altogether.
I’m Gill Bishop, founder of CherryAid Marketing.
I mentor businesses where marketing has gradually become “something somebody picked up along the way”.
Sometimes that means helping them work out what’s strategically worth their time. And other times I support the person who’s already doing the marketing.
And a lot of the time I take some of it off their plate altogether.