BRAND STRATEGY AND DESIGN PACKAGES – CHERRYAID MARKETING
Imagine a brand that helps the right people find you, trust you, and want to work with you.
Created by experienced experts, without the agency faff or inflated price tags.
Branding isn’t just about logos and colour palettes.
It’s how people get you.
That’s why so many business owners find themselves feeling a bit off.
You’ve got the skills. You’ve got the service. But your brand? It either doesn’t reflect how good you are, or it’s not attracting the right kind of clients.
You might already have a logo, a website, even some Canva graphics you’re quite proud of. And quite right too! But wouldn’t it be helpful to check in with a brand strategist and a designer? People who can help you bring it all together into something that actually works for your business.
No more “meh” branding. Let’s fix it properly
You might be thinking, “I’m not ready for a full rebrand,” or “I can’t afford an expensive agency.”
That’s OK. That’s exactly why we’ve created these packages.
They’re flexible, commercially focused, and designed to give you the clarity, confidence and assets you need without wasting time or money.
This is a collaboration between me, Gill (marketing strategist at CherryAid), and Dave (graphic designer at Opus Creative Design). We work side-by-side with you to shape a brand that feels like you and connects with the right people.
From strategy sessions to logo design, everything is tailored to your stage of business and your goals. No cookie-cutter brands. No confusing jargon. Just solid creative thinking that makes sense commercially.
GET STARTED HERE
Choose a brand strategy and design package that fits your goals (and your budget)
Our branding packages are built to give businesses the strategy, clarity and visuals they need – without the jargon, overwhelm or inflated price tags. Whether you’re refreshing what you already have or starting from scratch, each package is tailored to your stage of business and where you want to go next.
From one-off logo projects to full brand strategy and marketing collateral, there’s a level of support that suits your needs and your budget. We also include mentoring-style sessions, so you can make decisions confidently with expert guidance along the way.
Just need a logo? .
We’ve got you
If you’re not quite ready for a full brand overhaul but still want something polished and professional, our logo-only packages are a great place to start. Clean, clear design. No cookie-cutter templates. Just great logos, created with purpose.
The essentials
A clean, professional logo that works everywhere without overcomplication.
For businesses that want to look sharp and credible, fast.
How it works
One custom logo concept
Two rounds of refinements
Supplied in all the formats you need – print, web, socials
A handy guide sheet with your brand colours and fonts
This service is typically for:
Start-ups on a tight budget
Side-hustlers ready to look more polished
Anyone who needs a great logo minus the bells and whistles.
Your investment
£295 +VAT
The explorer
More ideas, more choice, same professional polish.
Perfect for businesses who want to explore creative options before committing.
How it works
Three unique logo concepts
Two rounds of refinements
Supplied in all the formats you need – print, web, socials
A three-page logo guide: colours, fonts, variations
This service is typically for:
Visual thinkers who want to see a few creative directions
Small businesses rebranding or growing
Anyone who values choice before they commit.
Your investment
£495 +VAT.
Branding & strategy packages
Get the brand clarity, visuals and voice to grow your business with purpose.
From light-touch refreshes to full strategic overhauls, our packages combine insight, creativity and hands-on support to get your brand working harder (and smarter).
Bronze (Brand basics)
A smart brand reset for businesses ready to level up.
Ideal if you’ve grown past your DIY branding and want something more aligned, professional and confident.
How it works
- Strategy discovery call
- Light market research
- One custom logo concept
- Two rounds of logo revisions
- Mini brand guide (colours + fonts)
- Choose 2 marketing assets (e.g. social templates, business cards, etc.)
This service is typically for:
- Micro businesses ready to step up
- Founders with solid offers but inconsistent branding
- Anyone wanting a tighter, more polished look without a full rebrand
Your investment
£895 +VAT
Silver (Brand refresh)
A full refresh with strategy, design and guidance.
Perfect for established businesses that want to look the part — and make smarter marketing decisions along the way.
How it works
Brand audit & light competitor research
Strategy call + mentoring session
Three logo concepts + unlimited revisions
Enhanced brand guide (colours, fonts, image style)
Choose 4 marketing assets
This service is typically for:
Small businesses looking to grow
Business owners ready to invest in their next stage
Those who want more than “just a logo” but still need a manageable package
Your investment
£1,650 +VAT
Gold (Brand builder)
A brand and marketing system, built for consistency and growth.
Ideal for SMEs that need solid foundations, clear messaging and a brand that scales.
How it works
In-depth audience & competitor analysis
Positioning & messaging workshop
Moodboard + logo suite (min. 3 concepts + unlimited revisions)
Full brand strategy guide (voice, tone, image style)
Choose 4 marketing assets
Email newsletter template included
This service is typically for:
Growing businesses hiring teams or outsourcing marketing
Brands expanding into new markets or audiences
Those who need internal alignment and customer-facing clarity
Your investment
£3,000 +VAT
Platinum (Brand signature)
Big-brand thinking, tailored for ambitious businesses.
Designed for established businesses ready to compete for corporate clients, large contracts, or high-profile visibility.
How it works
Half-day brand workshop
Full market, competitor and audience analysis
Complete brand strategy (vision, voice, tactics, implementation)
Moodboard + tailored creative direction
Logo suite (min. 3 concepts + unlimited revisions)
Brand playbook with everything from tone to templates
Choose 6 marketing assets
This service is typically for:
Organisations with big growth plans
Those bidding for high-value contracts or partnerships
Businesses that need their brand to say: “we’re ready for the next level”
Your investment
£4,500 +VAT
Which option suits you best?
| Bronze | Silver | Gold | Platinum | |
|---|---|---|---|---|
|
Investment (+VAT) |
£895 |
£1650 |
£3000 |
£4500 |
|
Strategy sessions |
Discovery call |
Audit + 1 mentoring session |
Messaging workshop |
Half-day workshop |
|
Research depth |
Light |
Light + competitor |
In-depth |
Full market, competitor & audience |
|
Logo concepts |
1 concept, 2 revisions |
3 concepts, unlimited revisions |
Min. 3 concepts, unlimited revisions |
Min. 3 concepts, unlimited revisions |
|
Brand guide |
Mini (colours, fonts) |
Enhanced (colours, fonts, image style) |
Full (voice, image style, tone) |
Complete brand playbook |
|
Marketing assets included |
2 |
4 |
4 + email template |
6 |
|
Best for |
Micro businesses stepping up |
Small businesses refreshing brand |
Growing SMEs building consistency |
Established brands aiming big |
Not sure which package is right for you? Let’s talk it through.
Book a quick call and we’ll help you figure out the best fit based on where you are now – and where you want your business to go.
Real-life brand strategy support has helped clients with:
Rebranding after a business pivot or service change
Clarifying their ideal customer and repositioning their offer
Developing a tone of voice that feels more “them”
Creating a professional logo and brand visuals from scratch
Building consistency across their social posts, proposals and presentations
Creating a slide deck and messaging for a corporate pitch
Choosing colours, fonts and photography styles with confidence
Pulling together a brand that reflects the business they’ve actually grown into.
“Gill has assisted my law firm with marketing strategy and bespoke advice on several occasions.”
As a team we did marketing strategy and planning with Gill which was really worthwhile and it was clear that Gill has in depth knowledge and experience and really works to understand what your businesses focus is and how best to market that. I would highly recommend Cherry Aid Marketing for your business!
“Dave and the team at Opus CreativeDesign have worked on several projects for me over the last 10 years and I can wholeheartedly recommend them for any project.”
Great communication and Dave really listens to get to know you and the project that he is working on. I do feel that Dave shows genuine interest and support for any business that he works with.”
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
QUESTIONS ABOUT BRAND STRATEGY PACKAGES
FAQs
If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.
How do I know which package is right for me?
We’re happy to help you figure that out. Just book a quick call and we’ll chat through your goals, current branding, and what kind of support will make the biggest impact – no pressure, no jargon.
Do I need to be “ready” for a full rebrand?
Not at all. Some clients come to us with a full plan, others just have a vague sense that their brand doesn’t feel right anymore. Either way, we’ll help you shape the direction and make confident decisions.
What if I already have a logo I like?
That’s fine! We can build on what you already have or simply develop strategy, tone of voice, and supporting visuals around it. We also offer standalone brand guidelines or marketing assets.
Is this just design, or is it actual strategy too?
It’s both. Every package includes strategic thinking, not just visuals. We cover audience insight, positioning, messaging, and how to bring your brand to life in a way that feels commercially smart.
Can I add extras, like email templates or more support?
Yes. We offer a flexible list of marketing assets you can choose from, and we can also create custom add-ons like pitch decks, email templates or lead magnet design. Just ask and we’ll shape it to your needs.
How long does it take?
Timelines vary depending on the package, but most projects take 3-8 weeks. We’ll give you a clear timeline before we start, with checkpoints and space for feedback along the way.
Do you work with clients outside the UK?
Yes, while most of our clients are UK-based, we’re happy to work with businesses elsewhere too. Sessions can be run remotely and files are delivered digitally.
BRAND STRATEGY AND DESIGN PACKAGES – CHERRYAID MARKETING
Imagine a brand that helps the right people find you, trust you, and want to work with you.
Created by experienced experts, without the agency faff or inflated price tags.
Branding isn’t just about logos and colour palettes.
It’s how people get you.
That’s why so many business owners find themselves feeling a bit off.
You’ve got the skills. You’ve got the service. But your brand? It either doesn’t reflect how good you are, or it’s not attracting the right kind of clients.
You might already have a logo, a website, even some Canva graphics you’re quite proud of. And quite right too! But wouldn’t it be helpful to check in with a brand strategist and a designer? People who can help you bring it all together into something that actually works for your business.
No more “meh” branding. Let’s fix it properly
You might be thinking, “I’m not ready for a full rebrand,” or “I can’t afford an expensive agency.” That’s OK. That’s exactly why we’ve created these packages.
They’re flexible, commercially focused, and designed to give you the clarity, confidence and assets you need without wasting time or money.
This is a collaboration between me, Gill (marketing strategist at CherryAid), and Dave (graphic designer at Opus Creative Design). We work side-by-side with you to shape a brand that feels like you and connects with the right people.
From strategy sessions to logo design, everything is tailored to your stage of business and your goals. No cookie-cutter brands. No confusing jargon. Just solid creative thinking that makes sense commercially.
GET STARTED HERE
Choose a brand strategy and design package that fits your goals (and your budget)
Our branding packages are built to give businesses the strategy, clarity and visuals they need – without the jargon, overwhelm or inflated price tags. Whether you’re refreshing what you already have or starting from scratch, each package is tailored to your stage of business and where you want to go next.
From one-off logo projects to full brand strategy and marketing collateral, there’s a level of support that suits your needs and your budget. We also include mentoring-style sessions, so you can make decisions confidently with expert guidance along the way.
Just need a logo?
We’ve got you
If you’re not quite ready for a full brand overhaul but still want something polished and professional, our logo-only packages are a great place to start. Clean, clear design. No cookie-cutter templates. Just great logos, created with purpose.
The essentials
A clean, professional logo that works everywhere without overcomplication.
For businesses that want to look sharp and credible, fast.
How it works
One custom logo concept
Two rounds of refinements
Supplied in all the formats you need – print, web, socials
A handy guide sheet with your brand colours and fonts
This service is typically for:
Start-ups on a tight budget
Side-hustlers ready to look more polished
Anyone who needs a great logo minus the bells and whistles.
Your investment
£295 +VAT
The explorer
More ideas, more choice, same professional polish.
Perfect for businesses who want to explore creative options before committing.
How it works
Three unique logo concepts
Two rounds of refinements
Supplied in all the formats you need – print, web, socials
A three-page logo guide: colours, fonts, variations
This service is typically for:
Visual thinkers who want to see a few creative directions
Small businesses rebranding or growing
Anyone who values choice before they commit.
Your investment
£495 +VAT.
Branding & strategy packages
Get the brand clarity, visuals and voice to grow your business with purpose.
From light-touch refreshes to full strategic overhauls, our packages combine insight, creativity and hands-on support to get your brand working harder (and smarter).
Bronze (Brand basics)
A smart brand reset for businesses ready to level up.
Ideal if you’ve grown past your DIY branding and want something more aligned, professional and confident.
How it works
- Strategy discovery call
- Light market research
- One custom logo concept
- Two rounds of logo revisions
- Mini brand guide (colours + fonts)
- Choose 2 marketing assets (e.g. social templates, business cards, etc.)
This service is typically for:
- Micro businesses ready to step up
- Founders with solid offers but inconsistent branding
- Anyone wanting a tighter, more polished look without a full rebrand
Your investment
£895 +VAT
Silver (Brand refresh)
A full refresh with strategy, design and guidance.
Perfect for established businesses that want to look the part — and make smarter marketing decisions along the way.
How it works
Brand audit & light competitor research
Strategy call + mentoring session
Three logo concepts + unlimited revisions
Enhanced brand guide (colours, fonts, image style)
Choose 4 marketing assets
This service is typically for:
Small businesses looking to grow
Business owners ready to invest in their next stage
Those who want more than “just a logo” but still need a manageable package
Your investment
£1,650 +VAT
Gold (Brand builder)
A brand and marketing system, built for consistency and growth.
Ideal for SMEs that need solid foundations, clear messaging and a brand that scales.
How it works
In-depth audience & competitor analysis
Positioning & messaging workshop
Moodboard + logo suite (min. 3 concepts + unlimited revisions)
Full brand strategy guide (voice, tone, image style)
Choose 4 marketing assets
Email newsletter template included
This service is typically for:
Growing businesses hiring teams or outsourcing marketing
Brands expanding into new markets or audiences
Those who need internal alignment and customer-facing clarity
Your investment
£3,000 +VAT
Platinum (Brand signature)
Big-brand thinking, tailored for ambitious businesses.
Designed for established businesses ready to compete for corporate clients, large contracts, or high-profile visibility.
How it works
Half-day brand workshop
Full market, competitor and audience analysis
Complete brand strategy (vision, voice, tactics, implementation)
Moodboard + tailored creative direction
Logo suite (min. 3 concepts + unlimited revisions)
Brand playbook with everything from tone to templates
Choose 6 marketing assets
This service is typically for:
Organisations with big growth plans
Those bidding for high-value contracts or partnerships
Businesses that need their brand to say: “we’re ready for the next level”
Your investment
£4,500 +VAT
Which option suits you best?
| Bronze | Silver | Gold | Platinum | |
|---|---|---|---|---|
|
Investment (+VAT) |
£895 |
£1650 |
£3000 |
£4500 |
|
Strategy sessions |
Discovery call |
Audit + 1 mentoring session |
Messaging workshop |
Half-day workshop |
|
Research depth |
Light |
Light + competitor |
In-depth |
Full market, competitor & audience |
|
Logo concepts |
1 concept, 2 revisions |
3 concepts, unlimited revisions |
Min. 3 concepts, unlimited revisions |
Min. 3 concepts, unlimited revisions |
|
Brand guide |
Mini (colours, fonts) |
Enhanced (colours, fonts, image style) |
Full (voice, image style, tone) |
Complete brand playbook |
|
Marketing assets included |
2 |
4 |
4 + email template |
6 |
|
Best for |
Micro businesses stepping up |
Small businesses refreshing brand |
Growing SMEs building consistency |
Established brands aiming big |
Not sure which package is right for you? Let’s talk it through.
Book a quick call and we’ll help you figure out the best fit based on where you are now – and where you want your business to go.
Real-life brand strategy support has helped clients with:
Rebranding after a business pivot or service change
Clarifying their ideal customer and repositioning their offer
Developing a tone of voice that feels more “them”
Creating a professional logo and brand visuals from scratch
Building consistency across their social posts, proposals and presentations
Creating a slide deck and messaging for a corporate pitch
Choosing colours, fonts and photography styles with confidence
Pulling together a brand that reflects the business they’ve actually grown into.
“Gill has assisted my law firm with marketing strategy and bespoke advice on several occasions.”
As a team we did marketing strategy and planning with Gill which was really worthwhile and it was clear that Gill has in depth knowledge and experience and really works to understand what your businesses focus is and how best to market that. I would highly recommend Cherry Aid Marketing for your business!
“Dave and the team at Opus CreativeDesign have worked on several projects for me over the last 10 years and I can wholeheartedly recommend them for any project.”
Great communication and Dave really listens to get to know you and the project that he is working on. I do feel that Dave shows genuine interest and support for any business that he works with.”
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
QUESTIONS ABOUT BRAND STRATEGY PACKAGES
FAQs
If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.
How do I know which package is right for me?
We’re happy to help you figure that out. Just book a quick call and we’ll chat through your goals, current branding, and what kind of support will make the biggest impact – no pressure, no jargon.
Do I need to be “ready” for a full rebrand?
Not at all. Some clients come to us with a full plan, others just have a vague sense that their brand doesn’t feel right anymore. Either way, we’ll help you shape the direction and make confident decisions.
What if I already have a logo I like?
That’s fine! We can build on what you already have or simply develop strategy, tone of voice, and supporting visuals around it. We also offer standalone brand guidelines or marketing assets.
Is this just design, or is it actual strategy too?
It’s both. Every package includes strategic thinking, not just visuals. We cover audience insight, positioning, messaging, and how to bring your brand to life in a way that feels commercially smart.
Can I add extras, like email templates or more support?
Yes. We offer a flexible list of marketing assets you can choose from, and we can also create custom add-ons like pitch decks, email templates or lead magnet design. Just ask and we’ll shape it to your needs.
How long does it take?
Timelines vary depending on the package, but most projects take 3-8 weeks. We’ll give you a clear timeline before we start, with checkpoints and space for feedback along the way.
Do you work with clients outside the UK?
Yes, while most of our clients are UK-based, we’re happy to work with businesses elsewhere too. Sessions can be run remotely and files are delivered digitally.