MARKETING MENTORING FOR BUSINESS OWNERS – CHERRYAID MARKETING
Case study
Canine massage therapist
Marketing mentoring
MARKETING MENTORING FOR BUSINESS OWNERS – CHERRYAID MARKETING
Case study
Canine massage therapist
Marketing mentoring
A clinical canine massage therapist wanted to increase awareness of her services, particularly her initial muscular health checks, and build a steady stream of regular bookings. Her marketing felt scattered and inconsistent, and she needed a clear plan that wouldn’t feel overwhelming alongside her client work.
A clinical canine massage therapist wanted to increase awareness of her services, particularly her initial muscular health checks, and build a steady stream of regular bookings. Her marketing felt scattered and inconsistent, and she needed a clear plan that wouldn’t feel overwhelming alongside her client work.
How did we work?
We started with a focused two-hour mentoring session to clarify the marketing priorities and pinpoint what would actually get results. From there, we worked together weekly in 30-minute check-ins. These short, sharp sessions provided accountability, space to test what was working, and built momentum without adding pressure.
How did we work?
We started with a focused two-hour mentoring session to clarify the marketing priorities and pinpoint what would actually get results. From there, we worked together weekly in 30-minute check-ins. These short, sharp sessions provided accountability, space to test what was working, and built momentum without adding pressure.
WHAT WORK DID WE DO?
The first step was breaking the marketing down into manageable bite-size chunks. This wasn’t just about simplifying, it was about making the work doable, targeted, and relevant. Together, we aligned her messaging with the needs and concerns of her ideal clients, and created a plan that felt realistic to stick to.
Each week we built on what had been done, looked at what was getting traction, and gave the client space to reflect, including when things didn’t go to plan. Part of the value here was helping her let go of perfectionism and trust the process.
WHAT WORK DID I DO?
The first step was breaking the marketing down into manageable bite-size chunks. This wasn’t just about simplifying, it was about making the work doable, targeted, and relevant. Together, we aligned her messaging with the needs and concerns of her ideal clients, and created a plan that felt realistic to stick to.
Each week we built on what had been done, looked at what was getting traction, and gave the client space to reflect, including when things didn’t go to plan. Part of the value here was helping her let go of perfectionism and trust the process.
WHAT WAS IN THE PROCESS?
We brainstormed marketing tactics that would genuinely resonate with her audience, things like educational content around muscular health, stories from happy dog owners, and visuals that showed the therapy in action. But we didn’t just throw ideas around, we pressure-tested them to make sure they were manageable and felt authentic for the client to carry out.
Together, we created a plan that made marketing feel less like a chore and more like a natural part of her business.
WHAT WAS IN THE PROCESS?
We brainstormed marketing tactics that would genuinely resonate with her audience, things like educational content around muscular health, stories from happy dog owners, and visuals that showed the therapy in action. But we didn’t just throw ideas around, we pressure-tested them to make sure they were manageable and felt authentic for the client to carry out.
Together, we created a plan that made marketing feel less like a chore and more like a natural part of her business.
Putting it all together
The mentoring created a consistent, supportive structure that helped the client stay focused without feeling like she had to do all the things. Each session built confidence, brought clarity, and removed the mental clutter that had been holding her back.
The combination of strategy and support meant that marketing decisions got easier. She knew what to say, where to say it, and how to fit it into her week.
Putting it all together
The mentoring created a consistent, supportive structure that helped the client stay focused without feeling like she had to do all the things. Each session built confidence, brought clarity, and removed the mental clutter that had been holding her back.
The combination of strategy and support meant that marketing decisions got easier. She knew what to say, where to say it, and how to fit it into her week.
OUTCOMES
- A clear marketing plan focused on the right offers (not just any offers)
- Regular, confident activity on key channels
- An increase in muscular health check bookings – the gateway to repeat clients
- A noticeable shift in mindset: less overwhelm, more ownership
- A bank of marketing tactics she can reuse and adapt long-term
OUTCOMES
- A clear marketing plan focused on the right offers (not just any offers)
- Regular, confident activity on key channels
- An increase in muscular health check bookings – the gateway to repeat clients
- A noticeable shift in mindset: less overwhelm, more ownership
- A bank of marketing tactics she can reuse and adapt long-term
ARE YOU READY TO CREATE MORE OPPORTUNITIES FOR YOUR BUSINESS?
Get consistent with your marketing, with plug-in, practical support.
From email campaigns that close sales to social content that draws in ready-to-buy customers, your marketing is more than just theory and strategy.
Choose from proactive marketing support packages that complement your marketing strategy.
ARE YOU READY TO CREATE MORE OPPORTUNITIES FOR YOUR BUSINESS?
Get consistent with your marketing, with plug-in, practical support.
From email campaigns that close sales to social content that draws in ready-to-buy customers, your marketing is more than just theory and strategy.
Choose from proactive marketing support packages that complement your marketing strategy.