MARKETING STRATEGY & CONSULTANCY SERVICE – CHERRYAID MARKETING
Say hello to marketing direction, strategy & clarity.
And wave off the muddle.
There is an audience of buyers out there eager to learn about your product – and ready to spend money.
But if you’re not visible in the right places? And your marketing is more of a ‘let’s give this a go’ approach, than strategic. . .?
You’re not showing up. Your buyers pass you by. And you’re missing out on sales.
MARKETING STRATEGY PACKAGES
You’re in a marketing muddle...
But here’s the good news: you’re ready to fix it.
The sporadic approach — posting the occasional blog, dabbling in social media, sending the odd email — is not for you anymore.
Enough is enough. It’s time to get strategic and focus on actions that attract ready-to-buy customers, convert website visitors into sales, increase revenue, and boost profits.
MARKETING CONSULTANT SERVICE
Get your marketing on-track, organised & effective.
Marketing strategy
Say goodbye to the sporadic approach. Receive a bespoke strategic marketing plan tailored to your business, industry, positioning, and goals. It covers everything from in-depth customer insights and market analysis to selecting optimal marketing channels and content topics you post.
Gain total marketing clarity
Imagine having direction and a clear, actionable plan. That’s exactly what we’ll do when you work with me.
Included
- Month 1: Strategy creation (customer insight, competitor review, channel planning)
- Month 2: Marketing admin & set-up (tools, web tweaks, analytics, workflows)
- Month 3 onwards: Ongoing strategic support
- Monthly check-in call (60–75 minutes)
- Summary email after each session (focus areas, tasks, ideas)
- Support with content planning, seasonal campaigns, or launches
- Performance check-in using your analytics tools
- Help briefing freelancers or reviewing outsourced work
- Mid-month check-in (email or Loom)
- Month 6 strategy refresh
- Month 12 annual review
This service is typically for:
Product-based businesses who are tired of marketing guesswork and want consistent, strategic support without hiring in-house.
Ideal for:
- business owners,
- managing directors, and
- product teams
in retail, manufacturing, e-commerce, and FMCG.
Your investment
£695 per month (minimum 6-month commitment)
Need it done, not just planned? Add a CherryAid Shot
Add a quick, strategic burst of support when you need something done, not just discussed.
Each shot gives you up to 2 hours of focused hands on help – from campaign planning to copy tweaks, messaging refreshes to launch mapping.
Included:
- 2 hours of focused hands-on work on one task
- Example tasks: campaign calendar, messaging refresh, email flow, content plan, copy tweaks, social media content creation.
This service is typically for:
Current marketing strategy clients who need something done, not just discussed – quickly and without fuss.
CherryAid Shots are only for existing retainer clients.
Your investment:
- £275 each (or bundle 3 for £745)
“[Gill] meets with me and builds a marketing strategy that supports the aims and goals I set for the business and is long-term, consistent and targeted.
“What this means is that I am seen by potential clients, current clients, and supporters.
“Now I have a reliable and consistent presence and I am sharing things that build connections and relationships, I am finding that my perfect clients are hunting me out.”
Is marketing strategy for you?
- You’re doing marketing, but you’re not seeing results
- You give things a go, but with little confidence you’re doing the right thing
- You have a sales and/ or marketing team, but they’re struggling with direction
- You have significant ambitions on the horizon, and you’re ready to take marketing seriously
- You feel overwhelmed by the vast ways to market your offering, and you wish someone could tell you what was best
If you’re nodding your head to any of these, let’s have a chat so you can see how I can help you.
How I work with you on your marketing strategy
Marketing strategy isn’t something you tick off once and forget. It’s a living, breathing part of your business. And it only works when we treat it like that.
That’s why my strategy service is built around regular check-ins, momentum, and making sure the big plan actually turns into action.
Here’s how we work together:
Not ready for a full retainer?
No problem.
If you’re not quite ready to commit to ongoing support but know you need expert input or a dose of marketing clarity, I’ve got you.
Whether you’re wrestling with a specific challenge, planning something new, or just want to sense-check your direction, there are flexible one-off ways we can work together.
Think of it as a strategic pit stop before you hit the accelerator.
Cherry check in – one off strategy session
A 90 minute intensive call with prep questions, followed by a tailored summary of next steps.
Perfect for product businesses not ready for a full retainer but needing direction now.
Included
- Pre-session prep form
- 90 minute focused strategy call
- 1 page action plan delivered within 48 hours
This service is typically for:
Solo founders,
small teams, or
past clients
who want a burst of clarity, direction, and focus without committing to long-term support.
Great for new launches, pivots, or “I just need to talk this out” moments.
Your investment
£510 per session
Annual marketing strategy review
A one off deep-dive for businesses who’ve worked with me before and want to sense-check direction, update their plan, or review progress.
Included
Pre-review form
Review of current strategy, messaging, website, and content
75 minute strategy session
1-page summary with key actions
30-minute follow-up within 4 weeks.
This service is typically for:
Past CherryAid Marketing clients who want a one off strategic reset or pulse check without rebooking a full project.
Your investment
£625 one-off project fee.
Not sure what’s best?
No worries. Let’s chat about your options in a free 30-minute consultation.
Submit an enquiry, and I’ll send you a link to book a time that works for you.
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG, and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
QUESTIONS ABOUT MARKETING STRATEGY SERVICES
FAQs
If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.
Why does it take three months to build our full marketing strategy?
Actually, it doesn’t take 3 months to build! Your marketing strategy is actually built in month 1. But experience has taught me that once I deliver a marketing strategy, it gets put in the ‘too hard to do’ box and it isn’t implemented. To make sure you actually get started, in month 2, we concentrate on getting your ducks in a row, making tweaks to your website and generally what I call ‘marketing admin’ so that when you start implementing the plan in month 3, you’re ready to go.
We need a marketing strategy quicker — can you help?
Possibly, but this depends on a few things. The best thing to do here is get in touch, tell me more about what you need, and we can go from there.
Do you work with clients in-person, or is everything online?
I like to work both ways. It’s great if a client is nearby as I can visit their business and get to understand it. But equally working online is just as effective.
What should we do if we need support in multiple areas (such as social media marketing and email marketing strategy)?
I would suggest a full marketing strategy — as it would be a cost-effective way to cover a whole range of marketing tactics. If you have any specific focuses (such as social media and email), we can explore this in detail.
Where are you based?
I’m in Northwich, a friendly Cheshire town in the North West of England. But I offer marketing consultancy, strategy & support services nationwide.
How can we guarantee that the strategy will work?
You might have encountered agencies promising amazing results that didn’t materialise. And me? I don’t offer guarantees or claim you’ll see millions in sales within the first month. What I do guarantee is that your marketing strategy will be customised to your business goals, with tactics aligned accordingly. Marketing takes time, so we review progress monthly. If it’s working, we’ll continue as planned. If not, we’ll quickly identify the issues and make necessary adjustments.
Do you monitor marketing results?
Yes, as part of the marketing strategy, we set some goals that we’d like to achieve. Then each month I create a report which monitors these so we can see how things are progressing.
What if we need regular strategic direction with our marketing?
That’s great — and what I would often recommend. My marketing strategy retainer (priced at £675 per month) is a fantastic way to get that strategic-level input to steer your marketing, monitor results and make adaptations to stay ahead of the curve.
How do we know you’re the right marketing consultant for us?
Honestly, you don’t until you’ve had an initial chat — you’ll soon get a feel. Send an enquiry, and I’ll arrange a discovery call with you.
MARKETING STRATEGY & CONSULTANCY SERVICE – CHERRYAID MARKETING
Say hello to marketing direction, strategy & clarity.
And wave off the muddle.
There is an audience of buyers out there eager to learn about your product — and ready to spend money.
But if you’re not visible in the right places? And your marketing is more of a ‘let’s give this a go’ approach, than strategic…?
You’re not showing up. Your buyers pass you by. And you’re missing out on sales.
MARKETING STRATEGY PACKAGES
You’re in a marketing muddle...
But here’s the good news: you’re ready to fix it.
The sporadic approach — posting the occasional blog, dabbling in social media, sending the odd email — is not for you anymore.
Enough is enough. It’s time to get strategic and focus on actions that attract ready-to-buy customers, convert website visitors into sales, increase revenue, and boost profits.
MARKETING CONSULTANT SERVICE
Get your marketing on-track, organised & effective.
Marketing strategy
Say goodbye to the sporadic approach. Receive a bespoke strategic marketing plan tailored to your business, industry, positioning, and goals. It covers everything from in-depth customer insights and market analysis to selecting optimal marketing channels and content topics you post.
Gain total marketing clarity
Imagine having direction and a clear, actionable plan. That’s exactly what we’ll do when you work with me.
Included
- Month 1: Strategy creation (customer insight, competitor review, channel planning)
- Month 2: Marketing admin & set-up (tools, web tweaks, analytics, workflows)
- Month 3 onwards:
- Ongoing strategic support
- Monthly check-in call (60–75 minutes)
- Summary email after each session (focus areas, tasks, ideas)
- Support with content planning, seasonal campaigns, or launches
- Performance check-in using your analytics tools
- Help briefing freelancers or reviewing outsourced work
- Mid-month check-in (email or Loom)
- Month 6 strategy refresh
- Month 12 annual review
This service is typically for:
Product-based businesses who are tired of marketing guesswork and want consistent, strategic support, without hiring in-house.
Ideal for
- business owners,
- managing directors, and
- product teams
in retail, manufacturing, e-commerce, and FMCG.
Your investment
£695 per month (minimum 6-month commitment)
Need it done, not just planned? Add a CherryAid Shot
Add a quick, strategic burst of support when you need something done, not just discussed.
Each shot gives you up to 2 hours of focused hands on help – from campaign planning to copy tweaks, messaging refreshes to launch mapping.
Included:
- 2 hours of focused hands-on work on one task
- Example tasks: campaign calendar, messaging refresh, email flow, content plan, copy tweaks, social media content creation.
This service is typically for:
- Current marketing strategy clients who need something done, not just discussed – quickly and without fuss.
- CherryAid Shots are only for existing retainer clients.
Your investment:
- £275 each (or bundle 3 for £745)
“[Gill] meets with me and builds a marketing strategy that supports the aims and goals I set for the business and is long-term, consistent and targeted.
“What this means is that I am seen by potential clients, current clients, and supporters.
“Now I have a reliable and consistent presence and I am sharing things that build connections and relationships, I am finding that my perfect clients are hunting me out.”
Is marketing strategy for you?
- You’re doing marketing, but you’re not seeing results
- You give things a go, but with little confidence you’re doing the right thing
- You have a sales and/ or marketing team, but they’re struggling with direction
- You have significant ambitions on the horizon, and you’re ready to take marketing seriously
- You feel overwhelmed by the vast ways to market your offering, and you wish someone could tell you what was best
If you’re nodding your head to any of these, let’s have a chat so you can see how I can help you.
How I work with you on your marketing strategy
Marketing strategy isn’t something you tick off once and forget. It’s a living, breathing part of your business. And it only works when we treat it like that.
That’s why my strategy packages are built around regular check-ins, momentum, and making sure the big plan actually turns into action.
Here’s how we work together:
Not ready for a full retainer? No problem.
If you’re not quite ready to commit to ongoing support but know you need expert input or a dose of marketing clarity, I’ve got you.
Whether you’re wrestling with a specific challenge, planning something new, or just want to sense-check your direction, there are flexible one-off ways we can work together.
Think of it as a strategic pit stop before you hit the accelerator.
Cherry Check-In – One-Off Strategy Session
A 90 minute intensive call with prep questions, followed by a tailored summary of next steps.
Perfect for product businesses not ready for a full retainer but needing direction now.
Included
- Pre-session prep form
- 90 minute focused strategy call
- 1-page action plan delivered within 48 hours
This service is typically for:
- Solo founders,
- small teams, or
- past clients
who want a burst of clarity, direction, and focus without committing to long-term support.
Great for new launches, pivots, or “I just need to talk this out” moments.
Your investment
£510 per session.
Annual marketing strategy review
A one off deep-dive for businesses who’ve worked with me before and want to sense-check direction, update their plan, or review progress.
Included
- Pre-review form
- Review of current strategy, messaging, website, and content
- 75 minute strategy session
- 1-page summary with key actions
- 30-minute follow-up within 4 weeks
This service is typically for:
Past CherryAid clients who want a one off strategic reset or pulse-check without rebooking a full project.
Your investment
£625 one-off project fee.
Not sure what’s best?
No worries. Let’s chat about your options in a free 30-minute consultation.
Submit an enquiry, and I’ll send you a link to book a time that works for you.
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
QUESTIONS ABOUT MARKETING STRATEGY SERVICES
FAQs
If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.
Why does it take three months to build our full marketing strategy?
Actually, it doesn’t take 3 months to build! Your marketing strategy is actually built in month 1. But experience has taught me that once I deliver a marketing strategy, it gets put in the ‘too hard to do’ box and it isn’t implemented. To make sure you actually get started, in month 2, we concentrate on getting your ducks in a row, making tweaks to your website and generally what I call ‘marketing admin’ so that when you start implementing the plan in month 3, you’re ready to go.
We need a marketing strategy quicker — can you help?
Possibly, but this depends on a few things. The best thing to do here is get in touch, tell me more about what you need, and we can go from there.
Do you work with clients in-person, or is everything online?
I like to work both ways. It’s great if a client is nearby as I can visit their business and get to understand it. But equally working online is just as effective.
What should we do if we need support in multiple areas (such as social media marketing and email marketing strategy)?
I would suggest a full marketing strategy — as it would be a cost-effective way to cover a whole range of marketing tactics. If you have any specific focuses (such as social media and email), we can explore this in detail.
Where are you based?
I’m in Northwich, a friendly Cheshire town in the North West of England. But I offer marketing consultancy, strategy & support services nationwide.
How can we guarantee that the strategy will work?
You might have encountered agencies promising amazing results that didn’t materialise. And me? I don’t offer guarantees or claim you’ll see millions in sales within the first month. What I do guarantee is that your marketing strategy will be customised to your business goals, with tactics aligned accordingly. Marketing takes time, so we review progress monthly. If it’s working, we’ll continue as planned. If not, we’ll quickly identify the issues and make necessary adjustments.
Do you monitor marketing results?
Yes, as part of the marketing strategy, we set some goals that we’d like to achieve. Then each month I create a report which monitors these so we can see how things are progressing.
What if we need regular strategic direction with our marketing?
That’s great — and what I would often recommend. My marketing strategy retainer (priced at £675 per month) is a fantastic way to get that strategic-level input to steer your marketing, monitor results and make adaptations to stay ahead of the curve.
How do we know you’re the right marketing consultant for us?
Honestly, you don’t until you’ve had an initial chat — you’ll soon get a feel. Send an enquiry, and I’ll arrange a discovery call with you.