Hey you!
Sitting at your desk doubting your marketing capabilities.
You know what I’m talking about – you don’t hate marketing, you are capable of it, and you’re not lazy. You just don’t trust what you’re doing.
I imagine you write posts and wonder if they’re right. Or you draft emails and never press send. Or your direction flits from one thing to another every few weeks.
Sound familiar?
Most business owners I work with don’t lack confidence. They’re smart, proactive, the tech doesn’t scare them, and they’re willing to give things a go.
But the thing they’re missing isn’t ability. It’s a bespoke marketing strategy that helps them get from idea to results.
What is a bespoke marketing strategy?
A bespoke marketing strategy is a tailored commercial marketing plan built around your goals, capacity and audience, giving you clear marketing direction and marketing focus so your activities lead somewhere.
Without any marketing direction, there are endless things you could be doing. Without marketing focus, you don’t know which one matters.
That’s when you start to doubt yourself.
Not sure what’s working and what’s not in your marketing?
If you’re unsure where the gaps are, take my Marketing Reality Check and see what’s missing in your marketing plan for small business growth.
The 10 minute marketing reset
You might have seen marketing plans that are pages long.
This isn’t that.
This is to give you some marketing clarity.
It won’t replace a bespoke marketing strategy, but it will give you immediate direction.
Step 1 – Decide what this month is for (3 minutes)
This month do you want:
- more leads
- to nurture your audience
- to be more visible, or
- to increase your sales?
Choose one priority. That’s it – and it instantly creates a marketing focus for you.
Step 2: Choose one message (3 minutes)
What do you want people to understand about your business or services?
It could be:
- why your service costs what it does
- the problem you solve for your clients
- what makes you different.
Not five messages. One clear one.
This will create your marketing direction
When your message is clear, your content stops feeling random.
Step 3: Focus your tasks (4 minutes)
Look at your current ideas or ‘to-do’ list. I bet it’s got loads of things on there.
Go through it and delete or pause:
- random trends
- “should be doing this” tactics
- anything that isn’t linked to this month’s priority and message
Confidence isn’t going to appear for you if you’re doing all the things.
Marketing starts feeling good because what you’re doing makes sense.
Why confidence comes after clarity
If you’ve worked through the above, you’ll probably be thinking:
“I have a plan, I can be consistent with it, oh and this makes sense.”
Not like before where you were trying to do all the things, but doubting yourself.
If you’re ready for proper direction, not a quick reset
My bespoke marketing strategy service builds a plan you can trust – and can implement it too.
It’s practical, commercial and connects your activity to revenue.
What a bespoke marketing strategy means
When a marketing strategy is created for you and your business, it’s not a template or using a generic funnel. It’s not someone else’s 90 day plan dressed up as yours.
A proper bespoke marketing strategy:
- fits your business goals
- matches your capacity (whether you’re executing it yourself or outsourcing marketing support)
- aligns with your stage of growth
- connects the activity to commercial outcomes
- creates marketing direction that makes decisions easier
- builds marketing focus that reduces overwhelm
And most importantly, it gives you confidence.
A little self check for you
If you find that with your marketing you are:
- Constantly changing direction
- Out of ideas on what to post
- Avoiding emails
- Feeling like a busy fool
- Unsure whether marketing is pulling its weight
You aren’t missing confidence, you’re missing marketing direction.
Want clarity without guessing?
Take the Marketing Reality Check and see where your marketing is pulling its weight.
More tactics aren’t the thing
To recap, you need to
- Decide your marketing focus for the month
- Be clear on your marketing direction
- Build a bespoke marketing strategy that fits your business.
Frequently asked questions
What is a bespoke marketing strategy?
A bespoke marketing strategy is a tailored plan built around your business goals, audience and commercial targets. it provides clear marketing direction and marketing focus so your activity supports revenue growth.
Why do I lack confidence in marketing?
Often it isn’t confidence at all. It’s a lack of marketing clarity. Without a structured marketing plan for small business growth, decisions feel uncertain and inconsistent.
How long does it take to build a marketing strategy?
A full bespoke marketing strategy usually takes a few focused sessions. However, even a short reset like the 10 minute exercise above can immediately improve marketing focus and direction.
Do I need ongoing marketing support?
If you struggle to stay consistent or implement your strategy, strategic marketing support can help you maintain marketing consistency and keep your commercial marketing plan on track.
