How to strengthen your category story before your next buyer meeting
A few weeks ago, a supplier told me they’d spent …
Why your logo isn’t just a pretty picture: brand strategy and design explained
Picture this – you’ve got a shiny new logo, but …
When every category starts to blend together (and how smart brands stand out)
Have you ever walked into stores and realised that a …
Is your marketing roadworthy? Take the 5 minute MOT test
Would you drive a car without an MOT? I wouldn’t. …
When your marketing’s full on but your results are on a diet
If your marketing to do list looks like an all …
Building a brand in e-commerce: lessons from The Wide Welly Company
Starting a business isn’t just about having a great product …
The empty biscuit tin test: 5 signs your marketing isn’t working
The kettle’s boiled. You’ve picked your favourite mug. The tea’s …
What does a product business marketing strategy include (and why most don’t have one)
Remember that Friends episode where Phoebe is selling toner and …
Why your product business website isn’t converting and how better copy can fix it
You’re not the only one who’s spent hours on your …
How to pitch your product to retailers (without sounding like everyone else)
Because blending in is not a strategy. So, you’ve got …
Do you need category management?
3-minute check for time-poor founders If you’re a product-based business …
The Business MegaBrew Episode 1: Preparing for 2025
If you don’t have time to watch our full video, …
5 marketing strategies for business growth that every organisation should master
I bet if I asked you what your business goals …
How to use product descriptions to encourage people to buy from your online shop
If you’ve got an online shop, but you want to …
AI tools for video creation, editing and repurposing content
The use of AI in marketing has been discussed over …
Top 10 marketing strategies to increase sales on your ecommerce site
Is your marketing plan in a complete muddle? Maybe you …
Using a weekly live stream to boost your business growth
Does creating video content or going live on social media …
Digital transformation for retailers: How can traditional retailers transform their business model to thrive in the digital age?
“We’ve got a website but it’s just as a presence, …
7 magic marketing strategies for retail stores
As a shop owner, whether it’s online or on the …
How to create the perfect customer journey in ecommerce
If you’re reading this, I’m guessing you have an online …