Enhanced experiences: why they matter in 2026 and what buyers will look for
Everyone is talking about “enhanced experiences” for 2026. With the …
How to get your product on shelf next Christmas (without relying on luck or elves)
Dreaming vs doing If you’re in your wonderful world of …
Affordable & accessible – what this 2026 trend really means for small brands
If you’ve read IGD’s new trend summary, you’ll know that …
Why category confidence beats chasing the next shiny thing
Spotting the next big thing Every so often, there’s a …
How to strengthen your category story before your next buyer meeting
A few weeks ago, a supplier told me they’d spent …
When every category starts to blend together (and how smart brands stand out)
Have you ever walked into stores and realised that a …
How to pitch your product to retailers (without sounding like everyone else)
Because blending in is not a strategy. So, you’ve got …
Do you need category management?
3-minute check for time-poor founders If you’re a product-based business …
Retail sales strategy: why ‘just having a good product’ won’t cut it
You’ve got a great product. Retail ready. Packaging that pops. …