The biggest 2026 trend IGD missed: category clarity
Shoppers want value. They also want health, sustainability and great …
Why good photography sells more than your products
Every so often, you come across a moment that makes …
What the 2026 trends mean if you want a retail listing this year
If you’re thinking about getting your product listed in retail …
Health as a lifestyle driver: what 2026 means for food and drink brands
Health isn’t just a moment anymore. It’s not January only…new …
When retailers say “simplify the range” – what they’re really saying
It’s one of those phrases that no supplier likes to …
Sustainability simplified: how brands can stay credible in 2026
Sustainability. It’s one of those topics that makes most founders …
Enhanced experiences: why they matter in 2026 and what buyers will look for
Everyone is talking about “enhanced experiences” for 2026. With the …
How to get your product on shelf next Christmas (without relying on luck or elves)
Dreaming vs doing If you’re in your wonderful world of …
Affordable & accessible – what this 2026 trend really means for small brands
If you’ve read IGD’s new trend summary, you’ll know that …
Why category confidence beats chasing the next shiny thing
Spotting the next big thing Every so often, there’s a …
How to strengthen your category story before your next buyer meeting
A few weeks ago, a supplier told me they’d spent …
Why your logo isn’t just a pretty picture: brand strategy and design explained
Picture this – you’ve got a shiny new logo, but …
When every category starts to blend together (and how smart brands stand out)
Have you ever walked into stores and realised that a …
Is your marketing roadworthy? Take the 5 minute MOT test
Would you drive a car without an MOT? I wouldn’t. …
When your marketing’s full on but your results are on a diet
If your marketing to do list looks like an all …
Building a brand in e-commerce: lessons from The Wide Welly Company
Starting a business isn’t just about having a great product …
The empty biscuit tin test: 5 signs your marketing isn’t working
The kettle’s boiled. You’ve picked your favourite mug. The tea’s …
What does a product business marketing strategy include (and why most don’t have one)
Remember that Friends episode where Phoebe is selling toner and …
Why your product business website isn’t converting and how better copy can fix it
You’re not the only one who’s spent hours on your …
How to pitch your product to retailers (without sounding like everyone else)
Because blending in is not a strategy. So, you’ve got …