Social media scheduling tools – how to find the right one for you

Writing and creating consistent content for social media is hard. Coming up with ideas, creating imagery, words, and hashtags, it can sometimes feel like your head may explode, am I right? But one way you can make life easier for yourself is with social media scheduling tools.

Social media scheduling tools can help you to organise your social media posts in advance. They allow you to create and schedule posts across different social media platforms, track analytics, and collaborate with team members. With features such as post reminders, content libraries, and more, they can be time savers, help you get organised, and be consistently present on social media. All meaning that you can build those important relationships with your target audience.

Why use a social media scheduling tool?

Apart from helping you to plan, organise and schedule posts in advance, freeing up time to focus on other areas of your social media strategy, scheduling tools also enable you to manage multiple accounts from one dashboard and analyse the performance of your posts to help improve future content.

What should I look for in a social media scheduling tool?

What to look for in a social media scheduling tool
What are the key things to look for in a scheduling tool?

When deciding which social media scheduling tool to use, there are some key areas you should consider. First, you look for a tool that is user-friendly and intuitive to you. You should also look for a tool that allows you to schedule posts across the social media platforms that you plan to use – as not all the tools schedule to all social media platforms.

Another must have for your chosen social media scheduling tool is what options are there for posting different types of media. Can you share images or videos? Carousels, stories and reels? Or multi-photo posts?

How can I find the right social media scheduling tool for my business?

The best way to find the right social media scheduling tool for your business is to do your research and compare the features and capabilities of each one. Luckily for you, I have started this for you with my free social media scheduling tools comparison download. It looks at the cost for small businesses, features, benefits, and the platforms you can post to.

What else should you look for?

Look for a tool that offers features that suit your specific needs, such as scheduling, analytics, content curation, and automation. You should also consider the price and customer service as well. Once you have narrowed down your options, take the time to read reviews and customer testimonials to get an idea of how the tool performs in real-world scenarios. Most of the tools offer a free trial, so it can be worth signing up to them and trying them out in the first instance. That way you get a feel for whether the tool is going to work for you and your business.

If social media really isn’t your bag, get in touch and find out how I can help you create, schedule and post content.

Social media scheduling tools – pros and cons

social media planning tools
Make sure you don’t fall into the trap of losing touch with your audience when using a social media scheduling tool.

One of the biggest pros of using a social media scheduling tool is that it can help save you time. With a scheduling tool, you can write and schedule multiple posts in advance and set them to go live automatically on the days and times you choose. This means you don’t have to manually post each day and can focus on other important tasks. Additionally, scheduling tools can often be used to analyse your content performance and help you adjust your strategy for better results.

On the other hand, one of the biggest cons of using a social media scheduling tool is that it can make your content feel robotic or inauthentic. If you’re not careful, it can be easy to lose touch with your audience and make it look like you’re not engaging with them. Make sure you build time into your diary to socialise and engage with your audience on social media platforms. Don’t just automatically post and do nothing else – the platform algorithms can tell if you’re just using their site for posting and not socialising. This means that your posts won’t be shown to many people in the long run.

Be consistent and authentic with your social media

Consistency with social media
Remember you’re building the ‘know, like and trust’ with your brand on social media so content needs to be authentic.

Overall, social media scheduling tools can be a great way to save time and analyse your content performance, but it’s important to remember to keep your content authentic and engaging.

Remember, people buy from people and want to hear from you and your company. This builds the ‘know, like and trust’ with your business and ultimately helps you grow your sales.

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