Enhanced experiences: why they matter in 2026 and what buyers will look for
Everyone is talking about “enhanced experiences” for 2026. With the …
Affordable & accessible – what this 2026 trend really means for small brands
If you’ve read IGD’s new trend summary, you’ll know that …
Why your logo isn’t just a pretty picture: brand strategy and design explained
Picture this – you’ve got a shiny new logo, but …
Building a brand in e-commerce: lessons from The Wide Welly Company
Starting a business isn’t just about having a great product …
Do you need category management?
3-minute check for time-poor founders If you’re a product-based business …
How to improve the checkout process to avoid losing sales in your online store
E-commerce marketing tips In your online shop, do you find, …
How to use product descriptions to encourage people to buy from your online shop
If you’ve got an online shop, but you want to …
Use product images to get more online sales
If you have an online store which is getting lots …
How to gain followers using short form video
When you’re creating social media content for your business, do …
Top 10 marketing strategies to increase sales on your ecommerce site
Is your marketing plan in a complete muddle? Maybe you …
Digital transformation for retailers: How can traditional retailers transform their business model to thrive in the digital age?
“We’ve got a website but it’s just as a presence, …
7 magic marketing strategies for retail stores
As a shop owner, whether it’s online or on the …
How to create the perfect customer journey in ecommerce
If you’re reading this, I’m guessing you have an online …
What marketing strategies are used to sell products?
In today’s challenging world of retail, is the question on …
Marketing strategy for a new product – practical tips to launch your product
You’ve developed an amaaaaazing new product. Woo! Way to go! …
Is there a market for your product? 8 tips to get you in the know
Have you designed or even made a product that you …
Marketing support examples – how you can cut through the noise
Are you struggling to get your products noticed in a …
Christmas marketing campaigns – what manufacturers and retailers can learn for next year’s success
During the festive period, you’re focussed on getting products out …
What is marketing support? Relief for overwhelmed business owners
As a business owner, you wear many hats. From managing …
Using your website as a marketing tool
What’s your website there for? Maybe it’s to let clients …