How to get your product on shelf next Christmas (without relying on luck or elves)
Dreaming vs doing If you’re in your wonderful world of …
Affordable & accessible – what this 2026 trend really means for small brands
If you’ve read IGD’s new trend summary, you’ll know that …
Why category confidence beats chasing the next shiny thing
Spotting the next big thing Every so often, there’s a …
How to strengthen your category story before your next buyer meeting
A few weeks ago, a supplier told me they’d spent …
Why your logo isn’t just a pretty picture: brand strategy and design explained
Picture this – you’ve got a shiny new logo, but …
When every category starts to blend together (and how smart brands stand out)
Have you ever walked into stores and realised that a …
Is your marketing roadworthy? Take the 5 minute MOT test
Would you drive a car without an MOT? I wouldn’t. …
When your marketing’s full on but your results are on a diet
If your marketing to do list looks like an all …
Building a brand in e-commerce: lessons from The Wide Welly Company
Starting a business isn’t just about having a great product …
The empty biscuit tin test: 5 signs your marketing isn’t working
The kettle’s boiled. You’ve picked your favourite mug. The tea’s …
What does a product business marketing strategy include (and why most don’t have one)
Remember that Friends episode where Phoebe is selling toner and …
How to pitch your product to retailers (without sounding like everyone else)
Because blending in is not a strategy. So, you’ve got …
Do you need category management?
3-minute check for time-poor founders If you’re a product-based business …
Retail sales strategy: why ‘just having a good product’ won’t cut it
You’ve got a great product. Retail ready. Packaging that pops. …
The Business MegaBrew Episode 1: Preparing for 2025
If you don’t have time to watch our full video, …
How to plan and create an effective lead magnet
This video looks at lead magnets – specifically how to …
How to use a lead magnet to grow your subscribers
This video is about email marketing and how to get …
5 marketing strategies for business growth that every organisation should master
I bet if I asked you what your business goals …
9 tips and topics to use in your email marketing newsletters
This vlog is about email marketing and specifically what to …
How to gain followers using short form video
When you’re creating social media content for your business, do …