Why you should have a marketing strategy
I talk about marketing plans a lot, don’t I? But …
How to create a free download lead magnet
Lead magnets come in many different shapes and forms, from …
What is a keyword planner tool and why should you use one?
Picture this. You’re chatting with a fellow business owner and …
Marketing in a downturn – how to keep going when the chips are down
Setting up and running your own business is bold and …
Ecommerce products – choosing the ones that will sell and make a profit
An ecommerce business is easy, right? Erm…I hate to tell …
Expanding your product range – should you, or shouldn’t you?
A lot of retail businesses have peaks and troughs in …
Summer events – tips to build them into your retail marketing strategy
I’m at it again. Planning ahead. And yes, I know …
Social media strategy – do I really need to have one and what should be in it?
Well as a retail marketing professional, of course my answer …