Would you drive a car without an MOT? I wouldn’t. Nobody wants a rattly dashboard or tyres without any tread. So, why do so many businesses hit the road without a marketing strategy?
This isn’t about your content engine – it’s a quick check before you set out on your journey. A few minutes of checking can save you months of going round in circles.
Why it’s worth checking your marketing strategy regularly
Think of it like this; if you haven’t had your car MOT and you set out on a journey, a whole manner of things could go wrong on the road. It’s the same for your marketing. If any of these sound familiar, it’s probably time to pull into the pit stop.
- You’re busy, but can’t prove if it’s working
- Your audience looks interested but isn’t buying
- You’re reacting to trends, not steering to a plan
- Your brand sounds and looks different everywhere
- You’ve got no idea if your efforts this month are better than last month’s
Ready for your MOT? Download the free checklist: 5 reasons your marketing isn’t working (and fix it this week).
The 5-minute MOT for your marketing
Here are 5 questions to see if it’s really working, a kind of marketing self audit:
Do you have a strategy?
If you don’t know what success looks like in your business, you’ll do a lot of chasing and achieve not a lot. Put some marketing goals and results in place.
Who are you targeting?
When you try and talk to everyone, you end up connecting with no one. Get specific about your customer – who they are and what they need.
What are you saying?
If your message isn’t clear, your customers won’t know why they should care. Write one clear line that sums up why you matter.
Are you being consistent?
Stop disappearing and reappearing – momentum only builds when you keep showing up. Show up regularly – same tone, same place.
Are you measuring?
If you’re not tracking what matters, you’re guessing instead of growing. Pick one thing you’re doing and measure its impact. If it’s not working, change it.
What your results tell you (and what to fix next)
If you nodded more than twice, your marketing might just need a quick service – now a full rebuild. And you know what? You’re not the only one. Most businesses skip this step – until they realise they’re not getting results. Fortunately, there is something you can do about it.
Free checklist: 5 reasons your marketing isn’t working
Download your quick marketing performance checklist to find out what’s off track and how to fix it this week. Still stuck? Book a 30 minute discovery call and let’s see where mentoring sessions could get you moving again.
Resources you’ll love
Marketing Strategy Toolkit: build a clear plan that works.
You’re Not the Only One: small business chats about marketing, mindset and growth.
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