Which social media platform is best for my business?
Facebook, Instagram, LinkedIn, Twitter…not to mention Snapchat and TikTok. Aaarrgghh! …
All about blogs – a guide to getting started
Do you hear people talking about blogs and feel anxious …
Social media posts – why they’re not the only marketing essential
I see whinging social media posts like this ⬆️ and …
Marketing in a downturn – how to keep going when the chips are down
Setting up and running your own business is bold and …
Creative email marketing to attract subscribers
Do you send an email newsletter? You know the sort …
Outsourcing your marketing – reasons to reach out for help from the experts
If you’re not an accountant, then I’m betting that you …
Ecommerce products – choosing the ones that will sell and make a profit
An ecommerce business is easy, right? Erm…I hate to tell …
Hiring a marketing consultant – why it might not be right for you or your business
Getting your business known and selling your product or service, …
Ideal customer profile – how to understand your clients
When you’re asked who buys your products, do you wax …
Retail trends: how to keep up with them
Being a small business and working to tight budgets means …
Hire a marketing consultant that you can trust –the key questions to ask
Marketing consultants and agencies seem to be ten a penny, …
Expanding your product range – should you, or shouldn’t you?
A lot of retail businesses have peaks and troughs in …
Summer events – tips to build them into your retail marketing strategy
I’m at it again. Planning ahead. And yes, I know …
Building retail returns into your product marketing strategy
When consumers buy online, little thought goes into the cost …
Why you should think spring marketing in November
Daffodils popping up, blossom on the trees and fluffy chicks. …
Marketing burnout – 6 tips to make your marketing less stressful
Social posts, engagement, advertising, click through rates and conversions…just some …
Christmas social media strategy tips
We’re mid-way through October and it’s nearly my favourite time …
Social media strategy – do I really need to have one and what should be in it?
Well as a retail marketing professional, of course my answer …