How can marketing strategy performance be measured?
Do you measure the marketing that you do? Or are …
If social media disappears, what would your marketing look like?
Can you imagine a world where social media suddenly disappears …
Why you should have a marketing strategy
I talk about marketing plans a lot, don’t I? But …
What does a marketing strategist do?
There’s loads of buzz words around marketing, aren’t there? Like …
How to create a free download lead magnet
Lead magnets come in many different shapes and forms, from …
What is a keyword planner tool and why should you use one?
Picture this. You’re chatting with a fellow business owner and …
Using your website as a marketing tool
What’s your website there for? Maybe it’s to let clients …
Repurposing blogs – how to make the most of your content
You’ve probably got a blog on your website. And hopefully, …
Which social media platform is best for my business?
Facebook, Instagram, LinkedIn, Twitter…not to mention Snapchat and TikTok. Aaarrgghh! …
All about blogs – a guide to getting started
Do you hear people talking about blogs and feel anxious …
Social media posts – why they’re not the only marketing essential
I see whinging social media posts like this ⬆️ and …
Marketing in a downturn – how to keep going when the chips are down
Setting up and running your own business is bold and …
Creative email marketing to attract subscribers
Do you send an email newsletter? You know the sort …
Outsourcing your marketing – reasons to reach out for help from the experts
If you’re not an accountant, then I’m betting that you …
Ecommerce products – choosing the ones that will sell and make a profit
An ecommerce business is easy, right? Erm…I hate to tell …
Hiring a marketing consultant – why it might not be right for you or your business
Getting your business known and selling your product or service, …
Ideal customer profile – how to understand your clients
When you’re asked who buys your products, do you wax …
Retail trends: how to keep up with them
Being a small business and working to tight budgets means …
Hire a marketing consultant that you can trust –the key questions to ask
Marketing consultants and agencies seem to be ten a penny, …
Expanding your product range – should you, or shouldn’t you?
A lot of retail businesses have peaks and troughs in …