Ideal customer profile – how to understand your clients
When you’re asked who buys your products, do you wax …
Retail trends: how to keep up with them
Being a small business and working to tight budgets means …
Hire a marketing consultant that you can trust –the key questions to ask
Marketing consultants and agencies seem to be ten a penny, …
Expanding your product range – should you, or shouldn’t you?
A lot of retail businesses have peaks and troughs in …
Summer events – tips to build them into your retail marketing strategy
I’m at it again. Planning ahead. And yes, I know …
Building retail returns into your product marketing strategy
When consumers buy online, little thought goes into the cost …
Why you should think spring marketing in November
Daffodils popping up, blossom on the trees and fluffy chicks. …
Marketing burnout – 6 tips to make your marketing less stressful
Social posts, engagement, advertising, click through rates and conversions…just some …
Social media strategy – do I really need to have one and what should be in it?
Well as a retail marketing professional, of course my answer …